Online Advertising for Small Business 2017-12-21T09:04:18+00:00

ONLINE ADVERTISING

Online Advertising Is More Powerful Than Ever

As an online advertising agency and Google AdWords Partner, we’ve witnessed massive growth in online advertising since we were founded in 2004. In fact, the worldwide online advertising market is now worth $229.25 billion (Source:eMarketer). While Google AdWords makes up a 32.4% of that market, we think the real online advertising opportunity for you is within social media channels like Facebook, Twitter and Linkedin.

These channels provide segmentation that Google doesn’t have (or mostly doesn’t have). Because people post about their issues, their passions, and their interests on social media – we have the opportunity to be more relevant.   For example, the ability to advertise online to people who work at specific companies or have certain job titles within specific companies, people who love dogs, people with Asthma, or whatever. As a result, they’re more likely to click on our advertising.  Bottom line: Aidan Taylor Marketing will get you in front of the right people.

By the way, as a Google AdWords Partner, we’re particularly good at getting online advertising results from Google AdWords – both search and display advertising.

We can help you build a solid Online Advertising plan for your small business. We’ll do it better, faster, and for less money than other small business advertising agencies*.

*We can make that promise because we’ve obsessed over consistent delivery of quality marketing services since 2004. You’ll see it in the way we construct our proposals, conduct biweekly meetings, build your business dashboards, and execute. And, finally, you’ll see it in the results.

Let’s Talk Strategy
70%

of users who are retargeted with online advertising are more likely to convert

Source: HubSpot

0%
Mobile Click-Through Rate

The CTR for non-banner online advertising: .33% for mobile, .16% desktop

Source:Business Insider

84%

of Facebook’s online advertising revenue comes from mobile

Source:TechCrunch

Online Advertising for Small Business

Our small business marketing agency is 100% focused on ROI. That means we pay attention to two things:

  1. growth
  2. keeping costs low (especially important to small businesses with less flexibility in their budgets)

The most important thing we do to maximize your advertising budget is ensure conversion tracking is working correctly.
We want to be sure every keyword and every ad gets credit. That also helps us test ads for performance – getting you more conversions for your money.

Let’s Talk About It

Doubled Our Online Traffic In Less Than 6 Months

Working with Aidan Taylor has doubled our online traffic in less than six months of working with them.  They have made the process of a website re-design so easy and advise you on where to focus efforts in order to have a dynamic website that engages the audience. Aidan Taylor helps organize strategic social media campaigns that relays the core competencies of my company’s brand and services in order to gain new leads. They are beyond professional and very effective with their direction on how to grow your business digitally.

Melissa Fowler, Director Of Client Relations, Sales & Marketing / Spooner Physical Therapy

I was impressed with their knowledge, preparation and confidence.

I engaged Aidan Taylor Marketing to create a website and related marketing items in 2016.  As soon as I met the team, I was impressed with their knowledge, preparation and confidence.  They guided me through a maze of marketing terms and concepts that were wholly unfamiliar to me and collaborated with me to create a name, logo design and website that represents my brand and is the foundation of my online presence

Quinn DeAngelis, Partner / DeAngelis Legal

The Leads Generated Paid for the Site

Aidan Taylor Marketing has been a tremendous resource to my business. Their web and eCommerce experience is evident on the tremendous response we received after launching our new web site. Within days we made a new sale, within weeks the leads generated paid for the site in closed sales. We value them as a partner in our success.

Marketing VP, Vantage MobilityMark Roberts, VP Sales and Marketing / Vantage Mobility

Correct Path to “Online Internet Success”

Aidan Taylor Marketing has always been ahead of the curve when it comes to “Internet Technological Expertise”! My Business’s rely on our Websites getting customers from the internet. They put me on the correct path to “Online Internet Success”. They worked with us and help us learn how to turn potential internet surfers/views into Clicks/Buyers/Customers.

Owner, SafePro Auto GlassRex Altree, CEO / SafePro Auto Glass

A Valuable Resource to My Business

Their advice, consultation and expertise has always set them apart as a valuable resource to my business. Whomever hires, partners with or engages Aidan Taylor Marketing will be better from the experience.

Dondrell Swanson, Insurance and Financial Services Professional / State Farm Insurance

TRUE Experts in the Field

TRUE experts in the field, they are always bringing something new, interesting and effective to the table with a way to quantify it. Highly recommend working with them.

Caro Krisman, CEO / Outdoor Tech

Always in Front of the Curve

I would recommend Aidan Taylor Marketing to all who ask. They’re knowledgeable, innovative, and driven. While they help us to strengthen our Marketing program, they also teach us why and how – encouraging us to engage and work with them to push our company forward. Aidan Taylor seems to always be in front of the curve rather than chasing the industry.

VP Sales, BoxsmartMichael Hidder, VP Sales / Boxsmart

Convert Browsers into Buyers

Aidan Taylor Marketing has extensive knowledge of SEO that yields results. They are also a seasoned marketers that can think out of the box and come up with solutions to convert browsers into buyers.

Former CEO, BrinksterJared Stauffer, CEO / Brinkster

First Page of a Google Search

Aidan Taylor Marketing is amazing. Our business has been within the top four slots on the first page of a google search for years! If you haven’t hired them, you should!!!

Kent McCurley, CEO / MedTech Mammography (Acquired by Solis Women's Health)

I would highly recommend their services to anyone

I’ve had the privilege of working with Aidan Taylor Marketing for over two years in the areas of direct marketing, website optimization, SEO, and Google AdWords marketing. I would describe working with them as a master’s-level course in online marketing and project management; and I have yet to work with anyone who can match their professionalism, work ethic or expertise. I would highly recommend their services to anyone.

Former Creative Director, BrinksterMarc Burmich, Creative Director / Brinkster

I am already seeing the profits

It does not get any better than this! My experience with Aidan Taylor Marketing was top notch. They took the time to thoroughly understand my business and it’s intricacies. Then they used that knowledge to highlight our services in the most optimal light. Their advice was extremely valuable and I am already seeing the profits from their insights. My website is user friendly, educates potential clients on our services , and streamlines the process for those clients to purchase services. Now when potential clients call they have a clear understanding of the services we provide which saves me valuable time.
Tina Thomsen, Owner / SomaSense Body Work

They have increased our sales and productivity

Aidan Taylor Marketing is a fantastic company! Any marketing needs, use these guys. They have increased our sales and productivity tremendously. They think out of the box. You will not regret it!!!

Jackie Raupp, Sales Director / SafePro Auto Glass

Willing to go above and beyond

JSD and his team at Aidan Taylor are capable of implementing great ideas for our marketing campaign. They are willing to go above and beyond.

Raymond Ching, Division Manager / ATM Industry Association

Very intelligent, professional and a pleasure to work with

Very thorough and methodical approach to branding. Excellent opinions and thought leadership for not just marketing, but our entire business strategy and tactics. Very intelligent, professional and a pleasure to work with. Highly recommend.

Harry Clark, CEO / Pathway Partners

Fantastic new website for our company

From start to finish this team was amazing, thinking of each detail and staying ahead of the time line to create a fantastic new website for our company. Thank you

Sharon Shaw, Marketing VP / Sail Cloudia

Vast amount of expertise and creativity

We contracted Aidan-Taylor to help revamp our site SEO, social media and digital marketing with great success. They brought a vast amount of expertise and creativity. To this day if we’re stumped in any of these areas we reach out to them first. Highly recommended.

Daniel Koetsier, Owner / thetubestore.com

They always have the answers before we know the questions

I’ve worked with Aidan Taylor on various marketing projects over the last three years and they have always provided great support and delivered an even greater product. I love working with their team, no matter the associate, they always have the answers before we know the questions. I can’t recommend them enough.

Stephan Rachuk, Developer / Concentrix

Created a dynamic and functional website

It has been a pleasure working with Aidan Taylor Marketing. They created a dynamic and functional website that will serve as an impressive landing page for our Consortium. They also brought great creativity to the table in the website design process. I’m looking forward to working with them more as we tap into their experience and knowledge for marketing.

Catherine Seiler, Biobank Manager / Dignity Health

Extremely detailed, extremely precise mixed with creativity at the same time.

As a Co-Founder of a medical device company it’s vital to have the ability not only to get our new med-tech ideas messaged correctly but to the correct target groups. Personally working through the process with JSD/ Aidan Taylor has been a vital component of making sure we have covered all the bases in the categories that matter most. Being in the business of managing complex processes I can appreciate fully the detailed work that goes into making sure the first steps we’ve taken in our SEO and marketing are applicable a year from now. Extremely detailed, extremely precise mixed with creativity at the same time. I fully recommend Aidan Taylor for anyone’s SEO and marketing needs.

Dr. George Buckler, Co-Founder / Nocira Medical

They are our marketing company now

Aidan Taylor Marketing has been great for us. Kak Varley helped us non-techies get what we wanted at a more than reasonable price. They are our marketing company now and we highly recommend them.

Sal LoBracco, Product Developer / NoochieGolf

A beast with social media.

Outstanding experience! Working with a contracted marketing team is the way to go – no turnover and less expensive than permanent staff, providing excellent service, great communication, knowledge of current trends, theories, and tools. A beast with social media. Our scheduled virtual meetings kept our projects, milestones and deliverables progress transparent and allowed us to dive deep into special projects as well, when needed. John did an excellent job understanding our goals and our industry, sharing his knowledge and input in so many facets of our business over the past two and half years. It’s so nice to be able to proudly review and refer a business! Call them, meet with them, pull the trigger – they will help your business get noticed and grow.

Christine Villa, CFO / GoCare Warranties

Resulted in more sales for our business

Josh and his team at Aidan Taylor Marketing have been a pleasure to work with. They have helped us improve our website, grow our social presence and increase traffic to our store. This has all resulted in more sales for our business. They can handle any of your marketing needs and I highly recommend them.

Ryan Coffin, VP / Coffin & Trout Jewelry

Focused on measurable results

I have known John since the early 90s, and utilized his team on a few projects. He requires his company members to be tactical thinking team players, who are focused on measurable results. Highly recommend!

Matt Quinn , Director of Business Development / Cell Brokerage

Related Services for Online Advertising

When we’re asked to provide online advertising services, we often end up providing the following complementary services:

Marketing Strategy

Based on your objectives and knowledge of the different customer types for your industry, we’ll create a custom marketing strategy to accelerate growth.

Learn More About Marketing Strategy

Content Development

Content is a cornerstone of our marketing services. It is the basis for your website, social media posts and advertising. It is the bait which lures prospects toward your brand. It is essential, and it is what we do well.

Learn More About Content Development Services

Business Dashboards

We’ll help you identify the information you need to make better, quicker decisions to grow your business. Then, we’ll serve it to you on a regular basis in the form of dashboards – a combo of pie charts, line graphs, stacked bar charts or whatever makes the data easier to understand.

Learn More About Business Dashboards

Online Advertising Posts:

How to Improve Google AdWords Performance

NOTICE: This post on Google AdWords Performance was revised on April 30, 2017. The original post was July 21, 2015. If you're spending money on Google Adwords, are you confident in the performance of every Ad Group? [...]

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