Getting Plugged In
The trouble was, Henriksen Amplifiers had a severely outdated website that was starting to break down. Their existing site also wasn’t delivering the right kinds of traffic, which meant it wasn’t converting well.
Another amplifier manufacturer had referred Aidan Taylor Marketing to Peter Henriksen, president of Henriksen Amplifiers. Henriksen and Aidan Taylor Marketing president, Josh Prior, met in person at a NAMM (National Association of Music Merchants) trade show in July 2018, where they connected over both music and marketing.
Peter was comparing eCommerce platforms at the time, and turned to Josh and Aidan Taylor Marketing for their expertise, as well as to do what Peter calls “some cleanup work” left over by previous marketing consultants. They started making plans for fixing the website, when things went from bad to worse.
“I’ll never forget, no sooner did my plane take off for me to be a trade show in Nashville, that our existing website completely crashed,” Peter says. “I called Josh as soon as I landed and said, ‘Ok, you know everything we’ve been talking about? Just fix it. Just do whatever you need to do.”
Peter describes how Josh and the team got his website rebuilt, reloaded and back online all while he was at his trade show. “From that point on, I decided these are definitely the guys I want to use for everything.”