Master Jewelers Turn to Master Marketers
While Coffin & Trout are the best of jewelry experts, they aren’t experts in marketing — especially when it comes to digital marketing. Five years ago, they turned to Aidan Taylor Marketing to help them find those just-right angles, and to bring shape, clarity and vibrancy to their digital marketing efforts.
“We’re a very visual product, and so historically we’ve always advertised with magazines, newspapers and billboards” says Ryan Coffin, Vice President. “We still do a little of that, but the world is moving at a fast pace away from
traditional forms of media. It was important for us to get on board and stay ahead of it. We turned to Aidan Taylor to take us into the new generation, into the digital marketplace.”
Coffin & Trout was having trouble with their existing website, which, although fairly new, wasn’t doing an effective job of driving leads or conversions and was riddled with technical issues. They also weren’t able to track which of their marketing efforts were working.