13 Frequently Asked Digital
Marketing Agency Questions
13 Frequently Asked Digital Marketing Agency Questions
Marketing Agency QuestionsJohn-Scott Dixon2022-02-02T08:26:40-07:00
Here are the Marketing Agency Questions we get asked with some frequency. They include questions to ask before hiring a digital marketing agency. We’d be happy to answer any other questions you may have, including why you should work with us.
Every client engagement starts with strategy. It is at our core. For us to be effective, we have to know who we’re trying to reach on your behalf. Who has the types of problems you solve? We typically identify three to five personas or representative models for each client. These are usually deciders or influencers but can be initiators, gatekeepers, buyers, or users of your solutions.
Once we have these personas defined, we work to understand the customer journey for each – from Awareness stages to Engagement to Conversion to Retention, and finally, Advocacy. Obviously, this helps us think through the messaging objectives for each of the 17 customer journey stages. It also enables message consistency from medium to medium.
Every great marketing strategy is only as good as the execution. And, in order to understand the quality of the execution, it must be measured. We always insist on the development of business dashboards to monitor our progress.
Absolutely! Here is one for Paid Advertising, SEO, Mobile-First Strategy, Social Media Marketing, Content Planning + Generation, and Website Redesign + Launch, please read the Coffin & Trout Fine Jewelers case study. This one is for website rebuild + SEO, Retargeting, Marketing Strategy, Mobile-First Strategy, Social Media, and Content Planning + Generation, please read the Henriksen Amplifiers case study. Finally, here is one for Website Redesign + Launch, SEO, Mobile-First Strategy, Online Advertising, Social Media Marketing, and Content Development, please read the Stop and Go Driving School case study.
While we span the breadth of digital marketing, everything begins with Marketing Strategy. Our other services include Analytics, Online Advertising, Website Design and Development, Branding, Content Development, Social Media Marketing, Lead Generation, Customer Reviews, Email Marketing, Search Engine Optimization (SEO), and Videography/Photography.
We have amazing web designers. This is because they immerse themselves in the personas and customer journey maps developed for your company before they begin designing. It’s particularly important to understand your ethos when creating a design that will resonate authentically with your target audience.
After strategy, we believe excellent content is the key to marketing success. This is why we’ve worked so hard over the years to develop a solid crew of content writers. These are smart people who are ready to help you express your value proposition in ways that will be compelling and easily absorbed.
SEO is a core competency at Aidan Taylor Marketing. When you start working with us – you’ll see how our customer journey approach will clarify and help identify the best keywords to help your target audience(s) find you as they move from stage to stage searching for the solutions you provide.
100% yes – we can help you attract, engage, and delight prospects to the point of becoming customers.
We partner with a number of technology companies to deliver our services: Google, Facebook/Instagram, Twitter, Pinterest, Linkedin, WordPress, Shopify, Woocommerce, Zoom, GrassHopper, Teamwork, AirTable, and Semrush to name a few.
We have excellent client representatives who’ll make sure your projects are moving forward to meet each deadline. In every meeting, they’ll discuss the metrics, what’s been done, what will do next, and discuss any issues or concerns. They’ll also bring in marketing strategists as needed to make course corrections.
We’ve been students of goal setting for decades, and have built our systems to ensure your goals are clear and actionable. However, it sometimes requires a cultural change to achieve success. We’ve found expressing top-level goals all the way down to individual tasks is the most effective and direct path to accomplishing objectives.
Our longest client relationship began in 2005 and continues to this day. The key is to become a strategic partner. It’s not about doing (while that is important), it’s about knowing what to do to help a client move from where they are to where they want to be.
Affordability is a close second. Because of our business model, efficient use of technology, communication, and focus on business objectives – we minimize rework. That keeps your marketing costs low.
Do they talk mostly about your vibe, messaging, and color palette? If they don’t talk about strategy and measurement from the beginning, you probably won’t experience ROI. That’s the biggest red flag in our experience. Assumption: you’re trying to grow your business.
If we can’t get behind your products or services, then we probably shouldn’t work together. If we have concerns, we’ll be pretty frank about it.
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