Social Media Marketing 2017-05-04T17:34:38+00:00


What’s Your Social Media Marketing Strategy?

It should flow from your Marketing Plan (if you don’t have one, you should click that link and work on that first). The choices in social media marketing are immense, so it’s very important to understand where your target market lives online. You may find your customers live in different social media channels than your recruiting prospects. Keep in mind, finding them is just the beginning – engaging with them in an authentic, meaningful way that is native to each medium is the real challenge. And, it doesn’t mean a lot unless it results in lead conversion or sales. So, how will you measure your progress? What metrics are important from an ROI standpoint?

We can help you build a solid social media marketing plan, answering all of the questions above and more.


more clicks for tweets with images versus tweets without

Source: WordStream

Higher Conversion Rate

When social media is part of their buyer’s journey, customers tend to convert at a 129% higher rate. They are also four times as likely to spend significantly more than those without a social component

Source: Deloitte


of adults use more than one social media platform

Source: WordStream

Doubled Our Online Traffic In Less Than 6 Months

Working with Aidan Taylor has doubled our online traffic in less than six months of working with them.  They have made the process of a website re-design so easy and advise you on where to focus efforts in order to have a dynamic website that engages the audience. Aidan Taylor helps organize strategic social media campaigns that relays the core competencies of my company’s brand and services in order to gain new leads. They are beyond professional and very effective with their direction on how to grow your business digitally.

 Melissa Fowler – Director of Client Relations, Sales & Marketing

I was impressed with their knowledge, preparation and confidence.

I engaged Aidan Taylor Marketing to create a website and related marketing items in 2016.  As soon as I met the team, I was impressed with their knowledge, preparation and confidence.  They guided me through a maze of marketing terms and concepts that were wholly unfamiliar to me and collaborated with me to create a name, logo design and website that represents my brand and is the foundation of my online presence. 

       Quinn DeAngelis – DeAngelis Legal

The Leads Generated Paid for the Site

Aidan Taylor Marketing has been a tremendous resource to my business. Their web and eCommerce experience is evident on the tremendous response we received after launching our new web site. Within days we made a new sale, within weeks the leads generated paid for the site in closed sales. We value them as a partner in our success.

Mark Roberts, VP Sales and Marketing / Vantage Mobility

Correct Path to “Online Internet Success”

Aidan Taylor Marketing has always been ahead of the curve when it comes to “Internet Technological Expertise”! My Business’s rely on our Websites getting customers from the internet. They put me on the correct path to “Online Internet Success”. They worked with us and help us learn how to turn potential internet surfers/views into Clicks/Buyers/Customers.

Rex Altree, CEO / SafePro Auto Glass

A Valuable Resource to My Business

Their advice, consultation and expertise has always set them apart as a valuable resource to my business. Whomever hires, partners with or engages Aidan Taylor Marketing will be better from the experience.

Dondrell Swanson, Insurance and Financial Services Professional / State Farm Insurance

TRUE Experts in the Field

TRUE experts in the field, they are always bringing something new, interesting and effective to the table with a way to quantify it. Highly recommend working with them.

Caro Krisman, CEO / Outdoor Tech

Always in Front of the Curve

I would recommend Aidan Taylor Marketing to all who ask. They’re knowledgeable, innovative, and driven. While they help us to strengthen our Marketing program, they also teach us why and how – encouraging us to engage and work with them to push our company forward. Aidan Taylor seems to always be in front of the curve rather than chasing the industry.

Michael Hidder, VP Sales / Boxsmart

Convert Browsers into Buyers

Aidan Taylor Marketing has extensive knowledge of SEO that yields results. They are also a seasoned marketers that can think out of the box and come up with solutions to convert browsers into buyers.

Jared Stauffer, CEO / Brinkster

First Page of a Google Search

Aidan Taylor Marketing is amazing. Our business has been within the top four slots on the first page of a google search for years! If you haven’t hired them, you should!!!

Kent McCurley, CEO / MedTech Mammography (Acquired by Solis Women's Health)

I would highly recommend their services to anyone

I’ve had the privilege of working with Aidan Taylor Marketing for over two years in the areas of direct marketing, website optimization, SEO, and Google AdWords marketing. I would describe working with them as a master’s-level course in online marketing and project management; and I have yet to work with anyone who can match their professionalism, work ethic or expertise. I would highly recommend their services to anyone.

Marc Burmich, Creative Director / Brinkster

Social Media Marketing Posts:

Marketing on Linkedin: Improving your profile background

  "Put your best foot forward." "You never get a second chance to make a first impression." "First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes." Linkedin is often where people [...]

Linkedin Marketing Tip: Skills are Social Proof – Take Advantage

When people visit your profile, the skills section testifies to your professional competence. And, according to Linkedin - profiles with skills get more 13 times more views than those without. From a Linkedin marketing perspective - that means you need [...]

Linkedin Marketing: How to Add Lead Capture to Your Profile

  NOTE: Before you do what I've outlined below, make sure you've completed the Linkedin marketing steps listed in my blog post "15 Minute Makeover for Your Linkedin Profile".  Linkedin is one of the more powerful business-to-business social networks, but [...]

Social Media Marketing Tip: How to Keep Your Tweet-Tank Full!

  In the world of social media marketing, there's nothing worse than learning a few days have gone by where, for whatever reason, you accidentally went silent on Twitter. You failed to post. Especially with the knowledge that most social [...]

Linkedin Marketing: How to Block Competitors from Tracking You

  Here's the situation. You want to use Linkedin Marketing – finding and building relationships with the right people (influencers and decision makers) at companies or organizations you've targeted. What's holding you back is the thought of your competitors monitoring [...]

15 Minute Makeover for Your Linkedin Profile

Linkedin is arguably the best social media play for B2B. So, you have to ask yourself why you're treating it like an online resume (unless, of course, you're looking for another job). If you're happy where you are, you can [...]

How to Use Twitter for Business: Art of Attracting Twitter Influencers

You're busy finding great content to post to Twitter - articles, white papers, blog posts, anything with a URL. It's a great play because you get to add value to your audience without the effort required to craft an original [...]

Bastardizing Nimble for Social Influencer Tracking

Tracking the development of relationships with people who can influence the purchase of your products or services is a good idea. A really good idea if you're into growing your business. As part of the process, you'll get to know them [...]

Quick Hack to Get Your Executives Active on Twitter & Facebook

This is a quick hack to get your executives participating on Twitter in a meaningful and consistent way. As long as they read things that pertain to your business, this only requires a minor modification to their natural process. And, [...]

4 Steps to Killer Twitter Marketing Automation

This is a 4-step marketing automation process for Twitter. There are lots of ways to automate Twitter posts, but most require you to relinquish editorial control to some degree. As in you'll select a few sources, then hope the content [...]

Google+: Impact on Future Sales

Answer these questions: Is publishing quality content with links to your website an important factor in improving your ranking on Google for specific keywords? Is your website built to capture leads? If so, what percentage of your visitors complete a [...]

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