Lead Generation is the #1 Objective
Lead generation optimization is the number one objective for 99% of all websites. Yet, 95% of websites do a poor job of generating leads. It’s about the ability to convert qualified visitors into actual prospects (people who have indicated an interest in your products or services by providing their name, phone number and email address in exchange for information or something else of value).
If your website is setup for ecommerce, lead generation optimization remains incredibly important. Rather than live and die by your sales conversion rate, captured leads can be worked overtime to increase conversions – it becomes a conversion rate multiplier.
We can help you build a solid lead generation plan for your small business. We’ll do it better, faster, and for less money than other small business marketing agencies*.
*We can make that promise because we’ve obsessed over consistent delivery of quality marketing services since 2004. You’ll see it in the way we construct our proposals, conduct biweekly meetings, build your business dashboards, and execute. And, finally, you’ll see it in the results.
of websites have lead generation optimization as the primary objective
of websites lack opportunities to capture new leads beyond Contact Us pages
Moving Lead Generation From 1% to 5% will have a dramatic impact on cost of acquisition and puts you in a better position for maximizing online advertising ROI
Lead Generation Opportunities EVERYWHERE!
Consistently capturing new leads is not something that happens accidentally. Lead generation requires relevance and opportunity throughout your website. That means offering contextually relevant value on every, single page with the opportunity to obtain the offer. We’ve always said “you must treat every page like a home page”. You have no idea which page will be the first experience with your brand when a visitor arrives from a search on Google, Bing or another search engine. And, if your website is like most – each page tells a different story. Each page attracts visitors for different, tangible reasons. So, every page better be prepared to do its job: lead generation by tapping into the interests of the visitor right this minute – regardless of whether they arrived via search or deliberate navigation from your home page.
Every page better be prepared to do its job: lead generation by tapping into the interests of the visitor right this minute…
Lead Generation Methods
There are several lead generation methods (see lead generation methods graphic below), we prefer those with minimal to no annoyance factor. For example, an Exit-Pop minimizes annoyance by appearing only when the visitor moves their mouse toward the address bar in their browser. The fact is, they are about to leave your website – an Exit-Pop might catch their eye by changing the screen and presenting them with a compelling reason to get something of value. Exit-Pops are examples of the Lightbox Popup method. Mostly we avoid anything that gets in the visitor’s way when trying to read your content (that’s almost always annoying).
If you want to see an example of an Exit-Pop for lead generation, and you haven’t already attempted to leave our website (awesome – we thank you for reading this far) – then move your mouse to the address bar in your browser now. It should change this page to reveal a lead generation element that looks like this:
See – that wasn’t annoying! In fact, if you had just clicked to another page within our website, you would never have known that lead generation method existed.
Lead Generation for Small Business
Our small business marketing agency is 100% focused on ROI. That means we pay attention to two things:
- keeping costs low (especially important to small businesses with less flexibility in their budgets)
Lead generation is centered around conversion. That is increasing the number of leads from your overall traffic. Most people focus on increasing the top of the funnel (online advertising). We strongly recommend advertising, but only after you’re confident your website can do its job – convert visitors into prospects or customers. Otherwise, you’ll spend too much on customer acquisition. We cut our teeth on conversion optimization running marketing for Sprint, Insight Enterprises, and Universal Technical Institute. We’ve helped hundreds of companies since founding Aidan Taylor Marketing, and we can do it for you.
Doubled Our Online Traffic In Less Than 6 Months
Working with Aidan Taylor has doubled our online traffic in less than six months of working with them. They have made the process of a website re-design so easy and advise you on where to focus efforts in order to have a dynamic website that engages the audience. Aidan Taylor helps organize strategic social media campaigns that relays the core competencies of my company’s brand and services in order to gain new leads. They are beyond professional and very effective with their direction on how to grow your business digitally.
I was impressed with their knowledge, preparation and confidence.
I engaged Aidan Taylor Marketing to create a website and related marketing items in 2016. As soon as I met the team, I was impressed with their knowledge, preparation and confidence. They guided me through a maze of marketing terms and concepts that were wholly unfamiliar to me and collaborated with me to create a name, logo design and website that represents my brand and is the foundation of my online presence.
The Leads Generated Paid for the Site
Aidan Taylor Marketing has been a tremendous resource to my business. Their web and eCommerce experience is evident on the tremendous response we received after launching our new web site. Within days we made a new sale, within weeks the leads generated paid for the site in closed sales. We value them as a partner in our success.
Correct Path to “Online Internet Success”
Aidan Taylor Marketing has always been ahead of the curve when it comes to “Internet Technological Expertise”! My Business’s rely on our Websites getting customers from the internet. They put me on the correct path to “Online Internet Success”. They worked with us and help us learn how to turn potential internet surfers/views into Clicks/Buyers/Customers.
A Valuable Resource to My Business
Their advice, consultation and expertise has always set them apart as a valuable resource to my business. Whomever hires, partners with or engages Aidan Taylor Marketing will be better from the experience.
TRUE Experts in the Field
TRUE experts in the field, they are always bringing something new, interesting and effective to the table with a way to quantify it. Highly recommend working with them.
Always in Front of the Curve
I would recommend Aidan Taylor Marketing to all who ask. They’re knowledgeable, innovative, and driven. While they help us to strengthen our Marketing program, they also teach us why and how – encouraging us to engage and work with them to push our company forward. Aidan Taylor seems to always be in front of the curve rather than chasing the industry.
Convert Browsers into Buyers
First Page of a Google Search
Aidan Taylor Marketing is amazing. Our business has been within the top four slots on the first page of a google search for years! If you haven’t hired them, you should!!!
I would highly recommend their services to anyone
I’ve had the privilege of working with Aidan Taylor Marketing for over two years in the areas of direct marketing, website optimization, SEO, and Google AdWords marketing. I would describe working with them as a master’s-level course in online marketing and project management; and I have yet to work with anyone who can match their professionalism, work ethic or expertise. I would highly recommend their services to anyone.
I am already seeing the profitsIt does not get any better than this! My experience with Aidan Taylor Marketing was top notch. They took the time to thoroughly understand my business and it’s intricacies. Then they used that knowledge to highlight our services in the most optimal light. Their advice was extremely valuable and I am already seeing the profits from their insights. My website is user friendly, educates potential clients on our services , and streamlines the process for those clients to purchase services. Now when potential clients call they have a clear understanding of the services we provide which saves me valuable time.
They have increased our sales and productivity
Aidan Taylor Marketing is a fantastic company! Any marketing needs, use these guys. They have increased our sales and productivity tremendously. They think out of the box. You will not regret it!!!
Willing to go above and beyond
JSD and his team at Aidan Taylor are capable of implementing great ideas for our marketing campaign. They are willing to go above and beyond.
Very intelligent, professional and a pleasure to work with
Very thorough and methodical approach to branding. Excellent opinions and thought leadership for not just marketing, but our entire business strategy and tactics. Very intelligent, professional and a pleasure to work with. Highly recommend.
Fantastic new website for our company
From start to finish this team was amazing, thinking of each detail and staying ahead of the time line to create a fantastic new website for our company. Thank you
Vast amount of expertise and creativity
We contracted Aidan-Taylor to help revamp our site SEO, social media and digital marketing with great success. They brought a vast amount of expertise and creativity. To this day if we’re stumped in any of these areas we reach out to them first. Highly recommended.
They always have the answers before we know the questions
I’ve worked with Aidan Taylor on various marketing projects over the last three years and they have always provided great support and delivered an even greater product. I love working with their team, no matter the associate, they always have the answers before we know the questions. I can’t recommend them enough.
Created a dynamic and functional website
It has been a pleasure working with Aidan Taylor Marketing. They created a dynamic and functional website that will serve as an impressive landing page for our Consortium. They also brought great creativity to the table in the website design process. I’m looking forward to working with them more as we tap into their experience and knowledge for marketing.
Extremely detailed, extremely precise mixed with creativity at the same time.
As a Co-Founder of a medical device company it’s vital to have the ability not only to get our new med-tech ideas messaged correctly but to the correct target groups. Personally working through the process with JSD/ Aidan Taylor has been a vital component of making sure we have covered all the bases in the categories that matter most. Being in the business of managing complex processes I can appreciate fully the detailed work that goes into making sure the first steps we’ve taken in our SEO and marketing are applicable a year from now. Extremely detailed, extremely precise mixed with creativity at the same time. I fully recommend Aidan Taylor for anyone’s SEO and marketing needs.
They are our marketing company now
Aidan Taylor Marketing has been great for us. Kak Varley helped us non-techies get what we wanted at a more than reasonable price. They are our marketing company now and we highly recommend them.
A beast with social media.
Outstanding experience! Working with a contracted marketing team is the way to go – no turnover and less expensive than permanent staff, providing excellent service, great communication, knowledge of current trends, theories, and tools. A beast with social media. Our scheduled virtual meetings kept our projects, milestones and deliverables progress transparent and allowed us to dive deep into special projects as well, when needed. John did an excellent job understanding our goals and our industry, sharing his knowledge and input in so many facets of our business over the past two and half years. It’s so nice to be able to proudly review and refer a business! Call them, meet with them, pull the trigger – they will help your business get noticed and grow.
Resulted in more sales for our business
Josh and his team at Aidan Taylor Marketing have been a pleasure to work with. They have helped us improve our website, grow our social presence and increase traffic to our store. This has all resulted in more sales for our business. They can handle any of your marketing needs and I highly recommend them.
Focused on measurable results
I have known John since the early 90s, and utilized his team on a few projects. He requires his company members to be tactical thinking team players, who are focused on measurable results. Highly recommend!
Lead Generation Specialists
We are lead generation specialists, and we can help you turn your website into a lead generation machine. Just below, you can schedule a 15 minute lead generation discussion with one of our representatives. If you elect to make an appointment, please provide the URL to your website so we can be maximumly prepared for our call.
Related Services for Lead Generation
When we’re asked to provide lead generation services, we often end up providing the following complementary services:
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