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Marketing Strategy

Marketing Strategy – The Shortest Path To Positive ROI

Sometimes our clients have a marketing plan, providing a clear vision of where they want their marketing efforts to take them. They may have already defined their target market – with rich, developed personas to guide messaging strategies, social media channel decisions and advertising vehicle choices. They may have a stakeholder map to show the relationships between influencers and decision makers. And if we’re lucky, they’ve plotted customer journey mappings – showing how they expect each persona or specific target to move from awareness to advocacy in their customer lifecycle.

If you don’t (and that’s the majority), we’re here to help create a digital marketing strategy for your small business. The plan will make efficient use of your resources as we accelerate your business growth. We’ll do it better, faster, and for less money than other small business marketing agencies*.

Let’s Talk Strategy

*We can make that promise because we’ve obsessed over consistent delivery of quality marketing services since 2004. You’ll see it in the way we construct our proposals, conduct biweekly meetings, build your business dashboards, and execute. And, finally, you’ll see it in the results.

Marketing Strategy – The Shortest Path To Positive ROI

Sometimes our clients have a marketing plan, providing a clear vision of where they want their marketing efforts to take them. They may have already defined their target market – with rich, developed personas to guide messaging strategies, social media channel decisions and advertising vehicle choices. They may have a stakeholder map to show the relationships between influencers and decision makers. And if we’re lucky, they’ve plotted customer journey mappings – showing how they expect each persona or specific target to move from awareness to advocacy in their customer lifecycle.

If you don’t (and that’s the majority), we’re here to help create a digital marketing strategy for your small business. The plan will make efficient use of your resources as we accelerate your business growth. We’ll do it better, faster, and for less money than other small business marketing agencies*.

Let’s Talk Strategy

*We can make that promise because we’ve obsessed over consistent delivery of quality marketing services since 2004. You’ll see it in the way we construct our proposals, conduct biweekly meetings, build your business dashboards, and execute. And, finally, you’ll see it in the results.

40%

of B2B marketers say lack of Marketing Strategy is to blame for decreased success over the last year

72%

of B2B Marketers claim their Marketing Strategy contributed to increased success over the last year

52%

of marketers agree that leadership gives ample time to produce results

18%

more clicks for tweets with images versus tweets without
Source: WordStream

129%

Higher conversion rate when social media is part of their buyer’s journey, customers tend to convert at a 129% higher rate. They are also four times as likely to spend significantly more than those without a social component
Source: Deloitte

56%

of adults use more than one social media platform
Source: WordStream

A pleasure to work with

“Josh and his team at Aidan Taylor have been a pleasure to work with. They have helped us improve our website, grow our social presence and increase traffic to our store. This has all resulted in more sales for our business. They can handle any of your marketing needs and I highly recommend them.”

Vice President - Coffin & Trout Fine Jewelers

Tap into their experience and knowledge

“It has been a pleasure working with Aidan Taylor Marketing. They created a dynamic and functional website that will serve as an impressive landing page for our Consortium. They also brought great creativity to the table in the website design process. I’m looking forward to working with them more as we tap into their experience and knowledge for marketing.”

Biobank Manager - Dignity Health

Extremely detailed, extremely precise

“As a Co-Founder of a medical device company, it’s vital to have the ability not only to get our new med-tech ideas messaged correctly but to the correct target groups. Personally working through the process with Aidan Taylor has been a vital component of making sure we have covered all the bases in the categories that matter most. Being in the business of managing complex processes I can appreciate fully the detailed work that goes into making sure the first steps we’ve taken in our SEO and marketing are applicable a year from now. Extremely detailed, extremely precise mixed with creativity at the same time. I fully recommend Aidan Taylor for anyone’s SEO and marketing needs.”

Co-Founder - Nocira Medical

Incredibly powerful partner

“Aidan Taylor was an incredibly powerful partner for us to engage at the beginning of our venture. Their deep knowledge and experience was quite evident as they demystified a variety of processes around creating, deploying, and monitoring a memorable brand. We will definitely use them again in the future.”

Marketing Manager - AZ Crown Investments

Experts in website development and marketing

“Josh and his team are real pros! Very easy (fun) to work with and really do a nice job! I would consider Aidan Taylor EXPERTS in website development and marketing.”

Owner - Cactus Equipment

Digital Marketing Strategy for Small Business

Our small business marketing agency is 100% focused on ROI. That means we pay attention to two things:

  1. growth
  2. keeping costs low (especially important to small businesses with less flexibility in their budgets)

When we engage with small business owners for the first time, we’re typically asked to execute basic marketing tactics.
Can you manage our online advertising? Can you build us a WordPress website? Can you manage our social media? What’s typically missing is a marketing strategy tying all of these tactics together with a clear vision of the target customers. When this is done first, as if by magic, you’ll get more leads or customers at a much lower cost per acquisition. So, more growth at a lower cost. Let us help you.

Let’s Talk About It

Digital Marketing Strategy for Small Business

Our small business marketing agency is 100% focused on ROI. That means we pay attention to two things:

  1. growth
  2. keeping costs low (especially important to small businesses with less flexibility in their budgets)

When we engage with small business owners for the first time, we’re typically asked to execute basic marketing tactics.
Can you manage our online advertising? Can you build us a WordPress website? Can you manage our social media? What’s typically missing is a marketing strategy tying all of these tactics together with a clear vision of the target customers. When this is done first, as if by magic, you’ll get more leads or customers at a much lower cost per acquisition. So, more growth at a lower cost. Let us help you.

Let’s Talk About It

Let’s Talk

We’ve been helping companies like yours accelerate their growth since 2004. Let us know how we can start assisting you with your immediate plans for dramatic growth.

Let’s Talk

We’ve been helping companies like yours accelerate their growth since 2004. Let us know how we can start assisting you with your immediate plans for dramatic growth.