The Branding
Strategy

Branding Strategy

Branding – Beyond Your Logo

If you need a logo, we can help you with that – but a branding strategy goes way beyond a logo. Branding is everything people see, hear, and feel when they interact with your company. The logo is a part of branding, as is your color palette and font selection; the professionalism of your website; whether you use an Oxford Comma or not; the tone of your messaging; your imagery, how easy it is to find your phone number or pricing; is your phone answered by a human being, etc. The list goes on, and none of your answers are wrong or right. Collectively, they’re all part of building a brand. When your branding is in sync, amazing things can happen for your business.

If you don’t have a branding strategy, what people see, hear, and feel will be accidental, or at least unplanned. We can help you build one for your small business. We’ll do it better, faster, and for less money than other small business brand marketing companies*.

*We can make that promise because we’ve obsessed over consistent delivery of quality marketing services since 2004. You’ll see it in the way we construct our proposals, conduct biweekly meetings, build your business dashboards, and execute. And, finally, you’ll see it in the results.

Let’s Talk Strategy

Branding – Beyond Your Logo

If you need a logo, we can help you with that – but a branding strategy goes way beyond a logo. Branding is everything people see, hear, and feel when they interact with your company. The logo is a part of branding, as is your color palette and font selection; the professionalism of your website; whether you use an Oxford Comma or not; the tone of your messaging; your imagery, how easy it is to find your phone number or pricing; is your phone answered by a human being, etc. The list goes on, and none of your answers are wrong or right. Collectively, they’re all part of building a brand. When your branding is in sync, amazing things can happen for your business.

If you don’t have a branding strategy, what people see, hear, and feel will be accidental, or at least unplanned. We can help you build one for your small business. We’ll do it better, faster, and for less money than other small business brand marketing companies*.

Let’s Talk Strategy

*We can make that promise because we’ve obsessed over consistent delivery of quality marketing services since 2004. You’ll see it in the way we construct our proposals, conduct biweekly meetings, build your business dashboards, and execute. And, finally, you’ll see it in the results.

90%

of consumers expect a company’s branding experience will be similar across all platforms and devices
Source: CrowdSpring

30M+

Small Businesses on Facebook with over 30 million small businesses on Facebook alone, it is increasingly important to have strong branding
Source: CrowdSpring

48%

of consumers report they’re more likely to become loyal to a brand during the first purchase or experience
Source: CrowdSpring

90%

of consumers expect a company’s branding experience will be similar across all platforms and devices
Source: CrowdSpring

30M+

Small Businesses on Facebook with over 30 million small businesses on Facebook alone, it is increasingly important to have strong branding
Source: CrowdSpring

48%

of consumers report they’re more likely to become loyal to a brand during the first purchase or experience
Source: CrowdSpring

Where the Rubber Meets the Road: The Client’s Take

There’s a trust factor and there’s credibility in what Aidan Taylor Marketing has done. We go over the reporting and statistics weekly and that success is a given—it has to be there. If that isn’t working, our business isn’t going to thrive. But if there’s not the kindness and the trust, then you move on to somebody else. Joe and I believe very strongly that as teachers, that’s what you do, you’re always going the extra mile. And it’s very rare to find another company that does that.

Jan Zahara

Owner and Founder

Tone True: The Client’s Take

They’ve more than delivered on the ability to grow our traffic organically, as well as develop the marketing plans for us going forward, focusing not just on traffic generation, but retargeting, as well. The results and turnaround have been dramatic. Plus, working with Josh [who is also a musician] means we speak the same language. The return on investment has been so great. The opportunity cost of not using Aidan Taylor Marketing far exceeds what we are paying them.

Peter Henriksen

President

A Full-Faceted Approach: The Client’s Take

“Since we started using Aidan Taylor, we’ve seen a dramatic increase in traffic to our website,” Ryan says. “And the nice part is actually getting tangible numbers and being able to track performance. It’s extremely important to see your dollars at work, instead of just throwing mud at the wall and hoping it sticks. Being able to fine-tune your approach and also have a multi-pronged approach that includes social media, Google AdWords, Facebook ads, SEO, our website, and blogs is key. Josh and his team have been able to handle every facet of it. Having Aidan Taylor provide that clarity and knowledge has been very, very helpful.”

Ryan Coffin

Vice President - Coffin & Trout Fine Jewelers

A pleasure to work with

Josh and his team at Aidan Taylor have been a pleasure to work with. They have helped us improve our website, grow our social presence and increase traffic to our store. This has all resulted in more sales for our business. They can handle any of your marketing needs and I highly recommend them.

Ryan Coffin

Vice President - Coffin & Trout Fine Jewelers

Tap into their experience and knowledge

“It has been a pleasure working with Aidan Taylor Marketing. They created a dynamic and functional website that will serve as an impressive landing page for our Consortium. They also brought great creativity to the table in the website design process. I’m looking forward to working with them more as we tap into their experience and knowledge for marketing.”

Catherine Seiler

Biobank Manager - Dignity Health

Branding Strategy for Small Business

Our small business brand marketing agency is 100% focused on ROI. That means we pay attention to two things:

  1. growth
  2. keeping costs low (especially important to small businesses with less flexibility in their budgets)

It’s important to recognize branding is more than just a logo. It ultimately makes up the sum total of experiences each customer has with your brand. Strategically, it should support your values and core attributes. It’s also important as a small business not to go overboard. Obsessing over each element of your brand is definitely subject to the law of diminishing marginal returns. We’ll help you maintain perspective, keeping branding costs in check.

Let’s Talk About It

Branding Strategy for Small Business

Our small business brand marketing agency is 100% focused on ROI. That means we pay attention to two things:

  1. growth
  2. keeping costs low (especially important to small businesses with less flexibility in their budgets)

It’s important to recognize branding is more than just a logo. It ultimately makes up the sum total of experiences each customer has with your brand. Strategically, it should support your values and core attributes. It’s also important as a small business not to go overboard. Obsessing over each element of your brand is definitely subject to the law of diminishing marginal returns. We’ll help you maintain perspective, keeping branding costs in check.

Let’s Talk About It

Let’s Talk

We’ve been helping companies like yours accelerate their growth since 2004. Let us know how we can start assisting you with your immediate plans for dramatic growth.

Let’s Talk

We’ve been helping companies like yours accelerate their growth since 2004. Let us know how we can start assisting you with your immediate plans for dramatic growth.