Lead Generation is the #1 Objective
Lead generation is the number one objective for 99% of all websites. Yet, 95% of websites do a poor job of generating leads. What we’re talking about is the ability to convert qualified visitors into actual prospects (people who have indicated an interest in your products or services by providing their name, phone number and email address in exchange for information or something else of value).
of websites have lead generation as the primary objective
of websites lack opportunities to capture new leads beyond Contact Us pages
Moving Lead Generation From 1% to 5% will have a dramatic impact on cost of acquisition and puts you in a better position for maximizing online advertising ROI
Lead Generation Opportunities EVERYWHERE!
Consistently capturing new leads is not something that happens accidentally. Lead generation requires relevance and opportunity throughout your website. That means offering contextually relevant value on every, single page with the opportunity to obtain the offer. We’ve always said “you must treat every page like a home page”. You have no idea which page will be the first experience with your brand when a visitor arrives from a search on Google, Bing or another search engine. And, if your website is like most – each page tells a different story. Each page attracts visitors for different, tangible reasons. So, every page better be prepared to do its job: lead generation by tapping into the interests of the visitor right this minute – regardless of whether they arrived via search or deliberate navigation from your home page.
Every page better be prepared to do its job: lead generation by tapping into the interests of the visitor right this minute…
Lead Generation Methods
There are several lead generation methods (see lead generation methods graphic below), we prefer those with minimal to no annoyance factor. For example, an Exit-Pop minimizes annoyance by appearing only when the visitor moves their mouse toward the address bar in their browser. The fact is, they are about to leave your website – an Exit-Pop might catch their eye by changing the screen and presenting them with a compelling reason to get something of value. Exit-Pops are examples of the Lightbox Popup method. Mostly we avoid anything that gets in the visitor’s way when trying to read your content (that’s almost always annoying).
If you want to see an example of an Exit-Pop for lead generation, and you haven’t already attempted to leave our website (awesome – we thank you for reading this far) – then move your mouse to the address bar in your browser now. It should change this page to reveal a lead generation element that looks like this:
See – that wasn’t annoying! In fact, if you had just clicked to another page within our website, you would never have known that lead generation method existed.
Lead Generation Specialists
We are lead generation specialists, and we can help you turn your website into a lead generation machine. Just below, you can schedule a 15 minute lead generation discussion with one of our representatives. If you elect to make an appointment, please provide the URL to your website so we can be maximumly prepared for our call.
Doubled Our Online Traffic In Less Than 6 Months
Working with Aidan Taylor has doubled our online traffic in less than six months of working with them. They have made the process of a website re-design so easy and advise you on where to focus efforts in order to have a dynamic website that engages the audience. Aidan Taylor helps organize strategic social media campaigns that relays the core competencies of my company’s brand and services in order to gain new leads. They are beyond professional and very effective with their direction on how to grow your business digitally.
I was impressed with their knowledge, preparation and confidence.
I engaged Aidan Taylor Marketing to create a website and related marketing items in 2016. As soon as I met the team, I was impressed with their knowledge, preparation and confidence. They guided me through a maze of marketing terms and concepts that were wholly unfamiliar to me and collaborated with me to create a name, logo design and website that represents my brand and is the foundation of my online presence.
The Leads Generated Paid for the Site
Aidan Taylor Marketing has been a tremendous resource to my business. Their web and eCommerce experience is evident on the tremendous response we received after launching our new web site. Within days we made a new sale, within weeks the leads generated paid for the site in closed sales. We value them as a partner in our success.
Correct Path to “Online Internet Success”
Aidan Taylor Marketing has always been ahead of the curve when it comes to “Internet Technological Expertise”! My Business’s rely on our Websites getting customers from the internet. They put me on the correct path to “Online Internet Success”. They worked with us and help us learn how to turn potential internet surfers/views into Clicks/Buyers/Customers.
A Valuable Resource to My Business
Their advice, consultation and expertise has always set them apart as a valuable resource to my business. Whomever hires, partners with or engages Aidan Taylor Marketing will be better from the experience.
TRUE Experts in the Field
TRUE experts in the field, they are always bringing something new, interesting and effective to the table with a way to quantify it. Highly recommend working with them.
Always in Front of the Curve
I would recommend Aidan Taylor Marketing to all who ask. They’re knowledgeable, innovative, and driven. While they help us to strengthen our Marketing program, they also teach us why and how – encouraging us to engage and work with them to push our company forward. Aidan Taylor seems to always be in front of the curve rather than chasing the industry.
Convert Browsers into Buyers
Aidan Taylor Marketing has extensive knowledge of SEO that yields results. They are also a seasoned marketers that can think out of the box and come up with solutions to convert browsers into buyers.
First Page of a Google Search
Aidan Taylor Marketing is amazing. Our business has been within the top four slots on the first page of a google search for years! If you haven’t hired them, you should!!!
I would highly recommend their services to anyone
I’ve had the privilege of working with Aidan Taylor Marketing for over two years in the areas of direct marketing, website optimization, SEO, and Google AdWords marketing. I would describe working with them as a master’s-level course in online marketing and project management; and I have yet to work with anyone who can match their professionalism, work ethic or expertise. I would highly recommend their services to anyone.
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