Lead Generation
Lead Generation is the #1 Objective
Lead generation optimization is the number one objective for 99% of all websites. Yet, 95% of websites do a poor job of generating leads. It’s about the ability to convert qualified visitors into actual prospects (people who have indicated an interest in your products or services by providing their name, phone number, and email address in exchange for information or something else of value).
If your website is set up for eCommerce, lead generation optimization remains incredibly important. Rather than live and die by your sales conversion rate, captured leads can be worked overtime to increase conversions – it becomes a conversion rate multiplier.
We can help you build a solid lead generation plan for your small business. We’ll do it better, faster, and for less money than other small business marketing agencies*.
*We can make that promise because we’ve obsessed over consistent delivery of quality marketing services since 2004. You’ll see it in the way we construct our proposals, conduct biweekly meetings, build your business dashboards, and execute. And, finally, you’ll see it in the results.
Lead Generation is the #1 Objective
Lead generation optimization is the number one objective for 99% of all websites. Yet, 95% of websites do a poor job of generating leads. It’s about the ability to convert qualified visitors into actual prospects (people who have indicated an interest in your products or services by providing their name, phone number, and email address in exchange for information or something else of value).
If your website is setup for eCommerce, lead generation optimization remains incredibly important. Rather than live and die by your sales conversion rate, captured leads can be worked overtime to increase conversions – it becomes a conversion rate multiplier.
We can help you build a solid lead generation plan for your small business. We’ll do it better, faster, and for less money than other small business marketing agencies*.
*We can make that promise because we’ve obsessed over consistent delivery of quality marketing services since 2004. You’ll see it in the way we construct our proposals, conduct biweekly meetings, build your business dashboards, and execute. And, finally, you’ll see it in the results.
99%
of websites have lead generation optimization as the primary objective95%
of websites lack opportunities to capture new leads beyond Contact Us pages
99%
of websites have lead generation optimization as the primary objective95%
of websites lack opportunities to capture new leads beyond Contact Us pagesIcon
Moving Lead Generation From 1% to 5% will have a dramatic impact on cost of acquisition and puts you in a better position for maximizing online advertising ROILead Generation Opportunities EVERYWHERE!
Consistently capturing new leads is not something that happens accidentally. Lead generation requires relevance and opportunity throughout your website. That means offering contextually relevant value on every, single page with the opportunity to obtain the offer. We’ve always said “you must treat every page like a home page”. You have no idea which page will be the first experience with your brand when a visitor arrives from a search on Google, Bing or another search engine. And, if your website is like most – each page tells a different story. Each page attracts visitors for different, tangible reasons. So, every page better be prepared to do its job: lead generation by tapping into the interests of the visitor right this minute – regardless of whether they arrived via search or deliberate navigation from your home page.
Every page better be prepared to do its job: lead generation by tapping into the interests of the visitor right this minute…
Lead Generation Methods
There are several lead generation methods (see lead generation methods graphic below), we prefer those with minimal to no annoyance factor. For example, an Exit-Pop minimizes annoyance by appearing only when the visitor moves their mouse toward the address bar in their browser. The fact is, they are about to leave your website – an Exit-Pop might catch their eye by changing the screen and presenting them with a compelling reason to get something of value. Exit-Pops are examples of the Lightbox Popup method. Mostly we avoid anything that gets in the visitor’s way when trying to read your content (that’s almost always annoying).
If you want to see an example of an Exit-Pop for lead generation, and you haven’t already attempted to leave our website (awesome – we thank you for reading this far) – then move your mouse to the address bar in your browser now. It should change this page to reveal a lead generation element that looks like this:
See – that wasn’t annoying! In fact, if you had just clicked to another page within our website, you would never have known that lead generation method existed.
Lead Generation Opportunities EVERYWHERE!
Consistently capturing new leads is not something that happens accidentally. Lead generation requires relevance and opportunity throughout your website. That means offering contextually relevant value on every, single page with the opportunity to obtain the offer. We’ve always said “you must treat every page like a home page”. You have no idea which page will be the first experience with your brand when a visitor arrives from a search on Google, Bing or another search engine. And, if your website is like most – each page tells a different story. Each page attracts visitors for different, tangible reasons. So, every page better be prepared to do its job: lead generation by tapping into the interests of the visitor right this minute – regardless of whether they arrived via search or deliberate navigation from your home page.
Every page better be prepared to do its job: lead generation by tapping into the interests of the visitor right this minute…
Lead Generation Methods
There are several lead generation methods (see lead generation methods graphic below), we prefer those with minimal to no annoyance factor. For example, an Exit-Pop minimizes annoyance by appearing only when the visitor moves their mouse toward the address bar in their browser. The fact is, they are about to leave your website – an Exit-Pop might catch their eye by changing the screen and presenting them with a compelling reason to get something of value. Exit-Pops are examples of the Lightbox Popup method. Mostly we avoid anything that gets in the visitor’s way when trying to read your content (that’s almost always annoying).
If you want to see an example of an Exit-Pop for lead generation, and you haven’t already attempted to leave our website (awesome – we thank you for reading this far) – then move your mouse to the address bar in your browser now. It should change this page to reveal a lead generation element that looks like this:
See – that wasn’t annoying! In fact, if you had just clicked to another page within our website, you would never have known that lead generation method existed.
Marketing
Strategy
Based on your objectives and knowledge of the different customer types for your industry, we’ll create a custom marketing strategy to accelerate growth.
Website Design
& Development
Affordable, beautiful, mobile-responsive, WordPress websites, with amazing functionality – always focused on increasing leads/customers for your business.
Content
Development
Content is a cornerstone of our marketing services. It is the basis for your website, social media posts and advertising. It is the bait which lures prospects toward your brand. It is essential, and it is what we do well.
Social Media Marketing
Most, if not all of your prospects are engaged in one or more social media channels. We can help you get your message in front of them – encouraging them to interact with you.
Search Engine Optimization
Getting your business found on Google, Bing and YouTube is important. We’ll help you identify the keywords prospects are using to find businesses like yours. Then, we’ll make sure everything is done right to help search engines find and move you toward the top of their lists.
Email Marketing Automation
Email continues to be an effective communication channel, especially for business. What’s changed is our ability to deliver the most relevant message at exactly the right time to exactly the right person. That’s marketing automation and it’s powerful!
Business Dashboards
We’ll help you identify the information you need to make better, quicker decisions to grow your business. Then, we’ll serve it to you on a regular basis in the form of dashboards – a combo of pie charts, line graphs, stacked bar charts or whatever makes the data easier to understand.
Branding (Beyond the Logo)
How do people think of your business? What’s their snap judgement when they arrive at your website? Does your message resonate with the people you’re trying to attract? Your brand has a lot to do with how others perceive your business, and we can help you get it right.
Video and Photography
What makes a website, advertisement or other collateral exceptional is often the photography or video content. We have photographers and videographers to add the custom professional touch to your images and videos. If you need a whiteboard or animated video to simplify a concept, we can do that too!
Social Media Marketing
Most, if not all of your prospects are engaged in one or more social media channels. We can help you get your message in front of them – encouraging them to interact with you.
Search Engine Optimization
Getting your business found on Google, Bing and YouTube is important. We’ll help you identify the keywords prospects are using to find businesses like yours. Then, we’ll make sure everything is done right to help search engines find and move you toward the top of their lists.
Email Marketing Automation
Email continues to be an effective communication channel, especially for business. What’s changed is our ability to deliver the most relevant message at exactly the right time to exactly the right person. That’s marketing automation and it’s powerful!
Business Dashboards
We’ll help you identify the information you need to make better, quicker decisions to grow your business. Then, we’ll serve it to you on a regular basis in the form of dashboards – a combo of pie charts, line graphs, stacked bar charts or whatever makes the data easier to understand.
Branding (Beyond the Logo)
How do people think of your business? What’s their snap judgement when they arrive at your website? Does your message resonate with the people you’re trying to attract? Your brand has a lot to do with how others perceive your business, and we can help you get it right.
Video and Photography
What makes a website, advertisement or other collateral exceptional is often the photography or video content. We have photographers and videographers to add the custom professional touch to your images and videos. If you need a whiteboard or animated video to simplify a concept, we can do that too!
Whiteboard Video Example
This is a typical whiteboard video – it makes it easy to focus on and understand an otherwise complex subject. It is optimized for search within YouTube (click the CC to see the keyword enhanced script). And, it has embedded links to landing pages.
You can begin with a whiteboard video today! Identify the best topic – then we’ll help craft the script, create illustrations, create the voiceover, assemble the video, optimize the closed caption script for YouTube search, and add links to the appropriate pages on your website.
Whiteboard Video Example
This is a typical whiteboard video – it makes it easy to focus on and understand an otherwise complex subject. It is optimized for search within YouTube (click the CC to see the keyword enhanced script). And, it has embedded links to landing pages.
You can begin with a whiteboard video today! Identify the best topic – then we’ll help craft the script, create illustrations, create the voiceover, assemble the video, optimize the closed caption script for YouTube search, and add links to the appropriate pages on your website.
Let’s Talk
We’ve been helping companies like yours accelerate their growth since 2004. Let us know how we can start assisting you with your immediate plans for dramatic growth.
Let’s Talk
We’ve been helping companies like yours accelerate their growth since 2004. Let us know how we can start assisting you with your immediate plans for dramatic growth.