Nearly every webpage should have the ability to convert a visitor into a qualified prospect. The key is offering value in exchange for contact information. We will set up these opportunities on key pages.
The goal is to rapidly increase the flow of prospects to your website, and you’re no longer limited to Google AdWords – you can advertise on most social networks with extreme targeting – job title, location, company, interests, etc. We’ll create the ads and manage the process while maximizing your return.
A 1-star increase in your Google review ratings can deliver a 5% to 9% increase in revenue. That’s because 92% of customers read online reviews, and 87% won’t do business with you if you have a low rating. We can help you grow high-quality, 4+ star reviews organically and cost effectively.
Content is a cornerstone of our marketing services. It is the basis for your website, social media posts and advertising. It is the bait which lures prospects toward your brand. It is essential, and it is what we do well.
Getting your business found on Google, Bing and YouTube is important. We’ll help you identify the keywords prospects are using to find businesses like yours. Then, we’ll make sure everything is done right to help search engines find and move you toward the top of their lists.
Email continues to be an effective communication channel, especially for business. What’s changed is our ability to deliver the most relevant message at exactly the right time to exactly the right person. That’s marketing automation and it’s powerful!
We’ll help you identify the information you need to make better, quicker decisions to grow your business. Then, we’ll serve it to you on a regular basis in the form of dashboards – a combo of pie charts, line graphs, stacked bar charts or whatever makes the data easier to understand.
How do people think of your business? What’s their snap judgement when they arrive at your website? Does your message resonate with the people you’re trying to attract? Your brand has a lot to do with how others perceive your business, and we can help you get it right.
What makes a website, advertisement or other collateral exceptional is often the photography or video content. We have photographers and videographers to add the custom professional touch to your images and videos. If you need a whiteboard or animated video to simplify a concept, we can do that too!
We’ll help to identify and document your business objectives , which will provide the basis for the strategies we’ll recommend.
We’ll create strategies to improve your marketing. You’ve got traffic, but what percentage is buying or requesting more information? We’ll help you improve those ratios.
That which is measured can be improved. What to measure is determined by your objectives. We’ll analyze your data and implement methods to collect more and better quality data as well.
There are many strategies for delivering traffic. We start with the most efficient – bringing your best prospects at the lowest cost.
Whiteboard Video Example
This is a typical whiteboard video – it makes it easy to focus on and understand an otherwise complex subject. It is optimized for search within YouTube (click the CC to see the keyword enhanced script). And, it has embedded links to landing pages.
You can begin with a whiteboard video today! Identify the best topic – then we’ll help craft the script, create illustrations, create the voiceover, assemble the video, optimize the closed caption script for YouTube search, and add links to the appropriate pages on your website.