One of the most important elements of a successful marketing plan is to build an overall marketing budget. We make it easy with our digital marketing budget calculator!
Your annual budget should include any ongoing marketing expenses*. These are related to activities that may occur monthly, quarterly, or annually. It should also contain one-time projects**. The goal is to enable your business model and target growth rate.
We’ve done all of the work to make this 3-step marketing calculator as simple, yet powerful as possible. It should take no more than 5 minutes.
Our approach is recommendation-based and built for accuracy. Our Marketing Budget Calculator was developed with our experience as a marketing agency along with guidance from the small business administration. We also make adjustments to apply some of the annual findings from The CMO Survey.
*Recurring Expenses are those items that belong in a monthly budget. They include:
- Online Advertising (Google, Facebook, Linkedin, Instagram, and Pinterest)
- Social Media Marketing (posts with images and boosted posts)
- Email Marketing (one-time and automated campaigns)
- content development (blog posts, web pages, sales support documents, and presentations)
- Analytics (dashboards and analysis)
You might also throw in things like increasing customer reviews, monitoring/improving website performance, and ongoing search engine optimization.
**One-time projects often include:
- Marketing Strategy: Developing a better understanding of your customers and how they think. It starts from the moment they learn about the problems you solve and continues until they begin telling others about you.
- Website Design and Development: Does your website speak to your customers? Its job is to answer their questions in the context of your brand attributes.
- Search Engine Optimization: Each customer’s journey is a set of questions they ask, typically using a search engine. The job of SEO is to make sure they find you when they ask. You can help them by optimizing your answers. That’s what web pages are, they’re answers.
- Branding: This is more than a logo, font choices, and color palette. It also includes your voice. It is how the customer is likely to position you in relation to your competitors. It is your company’s personality.
- Video and Photography: Depending on your budget, you have the options of stock photography and video or custom. In most cases, custom video and photography will do a better job of conveying your brand. It is more expensive but typically worth the cost. If your budget is constrained, there are creative ways to apply your brand to stock photography.