Your Marketing Personas
Marketing personas enable us to have a shared, generalized representation of the various segments which buy from your company. They are also the cornerstone of your content marketing strategy. Sales, Marketing, Product Development and Service Delivery should be fluent in these personas – helping each understand various customer perspectives.
The questionnaire below creates the baseline for these segments. They will evolve over time, so don’t feel like you have to get everything perfect – think of this as a DRAFT.
PLEASE input your thoughts online within this secure form, you may find it helpful to download a printable version to guide your thinking away from your computer. If so, click here to download the guide.
We will send your completed form to you via email immediately after you submit. This will enable you to easily share with others internally.