We Want To Be Your Digital Marketing Company
What makes us good at marketing a small business? Aidan Taylor is a digital marketing company built specifically to help small businesses grow. And, we’ve helped hundreds of them since 2004.
In our world, we define small businesses as those with between $1 million and $20 million in annual revenue. What we’ve found is these small businesses need professional marketing services, but aren’t quite ready to fund an in-house marketing team. Even if they’ve found themselves saying “I need to hire a marketing person“.
Reasons for hiring our marketing firm instead:
- Low Cost – we’re often less than 50% of the annual cost to hire a full-time, entry-level, marketing employee.
- No Contracts – we ask for a 30 day notice (we don’t try to lock you into a long-term commitment like other digital marketing firms).
- Senior Level Marketing Expertise – you’ll have access to marketing experts with decades of marketing experience across a broad array of organization types – from very small businesses to Fortune 100, from B2C to B2B to non-profit. We also have experience across a wide range of industries – from entertainment to military to medical devices to music to automotive (see full list of industries where we’ve developed competency).
- Bandwidth – when you work with our marketing firm, you get a team of seasoned marketers. We have teammates with specific to general marketing skills. For example, if you need help with Google Tag Manager, we’ve got a person who’s an expert. If you need to fine-tune your marketing strategy, we’ve got experts. You get the idea!
What to expect when working with our digital marketing company
It starts with a kickoff meeting where your team will meet all the people at our marketing firm who are going to help you grow. We’ll talk about your objectives, a high-level marketing strategy to make it happen, and tactical assignments (who is going to be doing what). We’ll also agree to a meeting schedule – typically, we’ll meet every two weeks – when needed, we’ll add meetings to help us accomplish a goal or attack a marketing emergency.
In most cases, we meet via video conference. The software we use makes it simple. Whether you’re across town or on another continent (we have clients on 4 continents), we’ve found video to be superior for effective meetings. This is true for a couple of reasons. Like traditional face-to-face meetings, humans are most effective when they can see each other – that’s because of all the non-verbal cues. It also makes everybody more efficient – nobody loses hours on the highway or in a plane. So, more time at our marketing company is spent actually doing vs commuting. But the most powerful reason, we can record each meeting. This is helpful when bringing a new person up-to-speed, going back to recall something somebody said, or sharing with someone who couldn’t attend.
Our meetings ALWAYS begin with a review of your business dashboards (analytics). This is where we challenge the marketing results we’re getting. It’s also when we celebrate success, and brainstorm ways to multiply it. Next, we review what we’ve accomplished since our last meeting. Then, we discuss what we’ll be doing over the next couple of weeks. As a team, we conclude by raising any issues and assigning each of them to a teammate to research and resolve.
This approach keeps us connected, and has helped us achieve extraordinary results consistently for clients.
Industries Where Our Marketing Firm Has Significant Marketing Experience
We’ve gained substantial experience across these industries over the years. What we’ve learned is 90% of what needs to be done is the same. 10% is nuance – requiring us to dive in and learn as much as we can about your industry. This happens as part of our ongoing conversations with you and your team. It’s the most exciting part of our job as your marketing firm. You’ll find us to be quick studies!
- Computer Hardware
- Computer Software
- Defense and Space
- Environmental Services
- Financial Services
- Food and Beverages
- Health, Wellness, and Fitness
- Hospital and Health Care
- Human Resources
- Information Technology and Services
- Law Practice
- Luxury Goods and Jewelry
- Medical Devices
- Medical Practice
- Mental Health Care
- Real Estate
- Staffing and Recruiting
- Transportation and Trucking
You’ll Love Working With Aidan Taylor Marketing
Doubled Our Online Traffic In Less Than 6 Months
Working with Aidan Taylor has doubled our online traffic in less than six months of working with them. They have made the process of a website re-design so easy and advise you on where to focus efforts in order to have a dynamic website that engages the audience. Aidan Taylor helps organize strategic social media campaigns that relays the core competencies of my company’s brand and services in order to gain new leads. They are beyond professional and very effective with their direction on how to grow your business digitally.
I was impressed with their knowledge, preparation and confidence.
I engaged Aidan Taylor Marketing to create a website and related marketing items in 2016. As soon as I met the team, I was impressed with their knowledge, preparation and confidence. They guided me through a maze of marketing terms and concepts that were wholly unfamiliar to me and collaborated with me to create a name, logo design and website that represents my brand and is the foundation of my online presence.
The Leads Generated Paid for the Site
Aidan Taylor Marketing has been a tremendous resource to my business. Their web and eCommerce experience is evident on the tremendous response we received after launching our new web site. Within days we made a new sale, within weeks the leads generated paid for the site in closed sales. We value them as a partner in our success.
Correct Path to “Online Internet Success”
Aidan Taylor Marketing has always been ahead of the curve when it comes to “Internet Technological Expertise”! My Business’s rely on our Websites getting customers from the internet. They put me on the correct path to “Online Internet Success”. They worked with us and help us learn how to turn potential internet surfers/views into Clicks/Buyers/Customers.
A Valuable Resource to My Business
Their advice, consultation and expertise has always set them apart as a valuable resource to my business. Whomever hires, partners with or engages Aidan Taylor Marketing will be better from the experience.
TRUE Experts in the Field
TRUE experts in the field, they are always bringing something new, interesting and effective to the table with a way to quantify it. Highly recommend working with them.
Always in Front of the Curve
I would recommend Aidan Taylor Marketing to all who ask. They’re knowledgeable, innovative, and driven. While they help us to strengthen our Marketing program, they also teach us why and how – encouraging us to engage and work with them to push our company forward. Aidan Taylor seems to always be in front of the curve rather than chasing the industry.
Convert Browsers into Buyers
First Page of a Google Search
Aidan Taylor Marketing is amazing. Our business has been within the top four slots on the first page of a google search for years! If you haven’t hired them, you should!!!
I would highly recommend their services to anyone
I’ve had the privilege of working with Aidan Taylor Marketing for over two years in the areas of direct marketing, website optimization, SEO, and Google AdWords marketing. I would describe working with them as a master’s-level course in online marketing and project management; and I have yet to work with anyone who can match their professionalism, work ethic or expertise. I would highly recommend their services to anyone.
I am already seeing the profitsIt does not get any better than this! My experience with Aidan Taylor Marketing was top notch. They took the time to thoroughly understand my business and it’s intricacies. Then they used that knowledge to highlight our services in the most optimal light. Their advice was extremely valuable and I am already seeing the profits from their insights. My website is user friendly, educates potential clients on our services , and streamlines the process for those clients to purchase services. Now when potential clients call they have a clear understanding of the services we provide which saves me valuable time.
They have increased our sales and productivity
Aidan Taylor Marketing is a fantastic company! Any marketing needs, use these guys. They have increased our sales and productivity tremendously. They think out of the box. You will not regret it!!!
Willing to go above and beyond
JSD and his team at Aidan Taylor are capable of implementing great ideas for our marketing campaign. They are willing to go above and beyond.
Very intelligent, professional and a pleasure to work with
Very thorough and methodical approach to branding. Excellent opinions and thought leadership for not just marketing, but our entire business strategy and tactics. Very intelligent, professional and a pleasure to work with. Highly recommend.
Fantastic new website for our company
From start to finish this team was amazing, thinking of each detail and staying ahead of the time line to create a fantastic new website for our company. Thank you
Vast amount of expertise and creativity
We contracted Aidan-Taylor to help revamp our site SEO, social media and digital marketing with great success. They brought a vast amount of expertise and creativity. To this day if we’re stumped in any of these areas we reach out to them first. Highly recommended.
They always have the answers before we know the questions
I’ve worked with Aidan Taylor on various marketing projects over the last three years and they have always provided great support and delivered an even greater product. I love working with their team, no matter the associate, they always have the answers before we know the questions. I can’t recommend them enough.
Created a dynamic and functional website
It has been a pleasure working with Aidan Taylor Marketing. They created a dynamic and functional website that will serve as an impressive landing page for our Consortium. They also brought great creativity to the table in the website design process. I’m looking forward to working with them more as we tap into their experience and knowledge for marketing.
Extremely detailed, extremely precise mixed with creativity at the same time.
As a Co-Founder of a medical device company it’s vital to have the ability not only to get our new med-tech ideas messaged correctly but to the correct target groups. Personally working through the process with JSD/ Aidan Taylor has been a vital component of making sure we have covered all the bases in the categories that matter most. Being in the business of managing complex processes I can appreciate fully the detailed work that goes into making sure the first steps we’ve taken in our SEO and marketing are applicable a year from now. Extremely detailed, extremely precise mixed with creativity at the same time. I fully recommend Aidan Taylor for anyone’s SEO and marketing needs.
They are our marketing company now
Aidan Taylor Marketing has been great for us. Kak Varley helped us non-techies get what we wanted at a more than reasonable price. They are our marketing company now and we highly recommend them.
A beast with social media.
Outstanding experience! Working with a contracted marketing team is the way to go – no turnover and less expensive than permanent staff, providing excellent service, great communication, knowledge of current trends, theories, and tools. A beast with social media. Our scheduled virtual meetings kept our projects, milestones and deliverables progress transparent and allowed us to dive deep into special projects as well, when needed. John did an excellent job understanding our goals and our industry, sharing his knowledge and input in so many facets of our business over the past two and half years. It’s so nice to be able to proudly review and refer a business! Call them, meet with them, pull the trigger – they will help your business get noticed and grow.
Resulted in more sales for our business
Josh and his team at Aidan Taylor Marketing have been a pleasure to work with. They have helped us improve our website, grow our social presence and increase traffic to our store. This has all resulted in more sales for our business. They can handle any of your marketing needs and I highly recommend them.
Focused on measurable results
I have known John since the early 90s, and utilized his team on a few projects. He requires his company members to be tactical thinking team players, who are focused on measurable results. Highly recommend!
Technology is the Great Equalizer for Small Businesses
We get technology. Always have. But you don’t have to when you work with us. We’ll handle it. What’s important is to recognize is technology allows you to not only compete with larger competitors, but dominate them. As a small business marketing agency, when we say technology, what we really mean is:
- Strategic Alignment of Effort
- Management of Resources
- Management of Projects
- Video Conferencing
- Tactical Execution
- Content Development
- Social Media Publishing/Scheduling
- Email Marketing Automation
- Search Engine Optimization
- Automating customer reviews
- managing online advertising
- capturing leads
We’ve worked for more than a decade to convert our digital marketing company into a marketing system for small business. While it will always be a work-in-progress, our system is very effective and efficient. That’s why we’re able to produce superior results at a much lower cost than most marketing firms.
Biggest Challenge for a Small Business Marketing Agency
If your company is like most, you’ve managed to hire some very talented people. Often, they come from larger companies where they experienced a degree of success. That’s what’s made them attractive to your business – they’ve got EXPERIENCE.
The Challenge? Their experience was typically gained while operating within a larger budget. They still want to bring the same level of success to your business, but now they have to do it with less. It’s a different game. You have to attack differently. You can’t afford to fail much, and when you do – you have to adjust quickly.
This isn’t about lowering expectations, but being able to hit the mark with more restricted resources. It takes creativity tempered by experience to get it done. As your marketing company, that’s what we’ll provide.