If you’re going to compete with NetSuite in this Googlized world, you must produce quality content on a regular basis for your niche. And that content generally needs to be 500 words or greater, else Google is not likely to be interested (means you won’t rank well). Think about that for a minute – adding 500 word product descriptions, in most cases if not all, would be difficult. What’s worse is that much text can get in the way of your ultimate purpose – sales! The time for reading, in most cases, is in the research phase of a product purchase, not at the point of sale. As NetSuite consultants, we believe the most natural and effective way to get quality content out there for Google and your prospects, without chilling purchase behavior, is through a blog.
NetSuite is an incredibly powerful platform, but it is NOT a blogging platform. You’ll need to marry your NetSuite website to a blogging platform. Our recommendation is WordPress.
For everyone of our NetSuite clients, we setup WordPress blogs. WordPress is arguably the most widely used of all blogging platforms. Other self-hosted blogging platforms include MovableType, ExpressionEngine, Joomla, and Drupal (here’s a blog post on the Top 10 blogging platforms – you’ll notice WordPress is ranked #1).
I like WordPress because it’s easy to teach. In a few sessions, my clients evolve into bold, courageous bloggers. It also makes it easy for us to welcome third party writers to supplement content output – managing/controlling their access is a snap. In addition, the iPad and Smartphone Apps for managing WordPress on the go are awesome. I’ve written several WordPress blog posts sitting outside waiting for my son to finish football practice or my daughter to finish dance class – all on an iPhone.
I recommend self-hosting rather than placing your blog on WordPress.com – it’s definitely more of a hassle, but you get the benefit of using third party plugins. There are plugins for about any function you can think of… Then, there are plugins that I view as manadatory – like WordPress SEO by Joost de Valk or Simple 301 Redirects by Scott Nellé. I won’t get into those here, the point is you’re going to want the flexibility of using 3PP (3rd party plugins).
Either way – whether you take the easy route and host directly with WordPress.com or on your own server (btw – you could easily get by with shared hosting for your blog – you won’t need a dedicated server. I’d plan on about $6 to $8 per month. My recommendation for hosting is a client – Brinkster).
What Domain to Use
What domain is the most common question when setting up a separate website to host your blog. How will people get to it? In this instance, we can’t use a folder (i.e. yourdomain.com/blog) because the blog obviously won’t reside on the NetSuite platform. So we can do one of two things:
- Create a new domain name for your blog (i.e. newdomain.com)
- Create a subdomain (i.e. blog.yourdomain.com)
Of the two choices, I recommend the subdomain path. While links to your subdomain won’t get the same affection from Google as those to your root domain (i.e. yourdomain.com), the fact is, the root domain is shared by both. In our SEO practice, while we’ve seen some benefit from links to the subdomain being extended to the root domain. The biggest benefit comes from links within the blog content to relevant categories or products within the primary NetSuite website.
As always, let me know if you have questions: firstname.lastname@example.org.
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Why NetSuite + WordPress = Success by John-Scott Dixon is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.