23 02, 2016

REI & Content Development Strategy


NOTE: This may be relevant to those working on content development strategy within their organizations (these are great marketing techniques for small business). It's a casual analysis of a nice contribution to the art and science of content marketing. Today, I received a direct mail piece from REI – and boy did they deliver. As a [...]

REI & Content Development Strategy2018-05-14T11:41:05-07:00
12 05, 2015

3 Secrets to Better Manage Your Social Media Content Strategy


CoSchedule and Your Social Media Content Strategy CoSchedule provides a collaborative editorial calendar with one-click access to edit and schedule original WordPress posts and messages. It also prompts you to create social messages to promote each post over the course of a month. Below are three reasons why it's our favorite application for managing content. [...]

3 Secrets to Better Manage Your Social Media Content Strategy2018-05-14T12:25:35-07:00