NOTE: Before you do what I’ve outlined below, make sure you’ve completed the Linkedin marketing steps listed in my blog post “15 Minute Makeover for Your Linkedin Profile“.
Linkedin is one of the more powerful business-to-business social networks, but most people continue to use it like an online resume (which was its original intent). If you’re happy with your job and want to see your company succeed, start using Linkedin to increase qualified leads.
STEP 1: Ask Marketing About Landing Pages for Lead Capture
Landing pages are designed (or should be) to capture leads and aren’t typically part of the website navigation. So, unless you know the URLs for these pages, you’ll have to ask the folks in the marketing department. They should be thrilled that you’re going to direct traffic toward the company from your personal social media account. Imagine if everyone in your company did the same. If they react negatively (unlikely, but always possible), this is an opportunity to provide some Linkedin marketing education and elevate your value in their eyes. Just show them what you’re about to learn and they’ll get it (you’ll be a hero).
STEP 2: Edit the Contact Info for Your Linkedin Profile
Physically doing this is very simple, what to say can be more of a challenge, especially with a 30 character limit. The default setting is “Company Website”, but Linkedin will allow you to choose from the following:
- Personal Website
- RSS Feed