Without Google Analytics Filters – Your Analytics Will Be Muddy
If you don’t manage your Google Analytics filters, the analytics you rely on to make business decisions will potentially lead you down the wrong path. You ought to make sure that all interested people (non-customers or non-prospects) who might visit your site frequently are not being monitored. In most cases, that means asking them for their static IP address or range of addresses. We’ve found this easiest when providing a convenient way to identify their IP – we recommend WhatsMyIP. Keep in mind, if they access your website from home, they most likely don’t have a static IP. There is no way to filter a dynamic IP effectively.
Have You Checked Your Google Analytics Filters Lately? by John-Scott Dixon is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.