Without Google Analytics Filters – Your Analytics Will Be Muddy

If you don’t manage your Google Analytics filters, the analytics you rely on to make business decisions will potentially lead you down the wrong path. You ought to make sure that all interested people (non-customers or non-prospects) who might visit your site frequently are not being monitored. In most cases, that means asking them for their static IP address or range of addresses. We’ve found this easiest when providing a convenient way to identify their IP – we recommend WhatsMyIP. Keep in mind, if they access your website from home, they most likely don’t have a static IP. There is no way to filter a dynamic IP effectively.

Once you have their IP address, login to Google Analytics and go to Admin. Within the righthand column, you’ll see “Filters” (see below):


Now click “Add Filter” – choosing “traffic from the IP addresses”:

Screen Shot 2014-04-27 at 1.36.39 PM

If the IP address option won’t work, here is the list of custom filters:

Screen Shot 2014-04-27 at 1.37.17 PM

If you need help implementing the concepts discussed within this blog post – as always you can reach out to us at marketing@aidantaylor.com. The SEO keyword for this post is: Google Analytics Filters.
If you liked this post, please share this on LinkedIn, Google+, Facebook, or Twitter – see the buttons above or just below. It takes very little time, but rewards us for our effort.

Creative Commons License
Have You Checked Your Google Analytics Filters Lately? by John-Scott Dixon is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.