Answer these questions:
- Is publishing quality content with links to your website an important factor in improving your ranking on Google for specific keywords?
- Is your website built to capture leads? If so, what percentage of your visitors complete a lead capture form?
- Are leads important to sales?
If you answered yes to all three questions – you got it right from my perspective (regardless of whether you have an ecommerce website or not – lead generation is important). So, how does this tie into Google+? Well, simply publishing your great content will no longer be enough within six months. Google traditionally focused on the quality of the site where your work was published. Then, they began evaluating the content itself for quality and relevance. Now, Google wants to know if the person who wrote the article or post has the experience or knowledge required to be a reliable source on a specific topic or set of topics.
That’s where Google+ comes in – as a writer gets published and the work is tagged with his or her Google+ ID (mine is 107558136239525284785 – found by viewing your Google+ profile URL – look for the long number), Google can add authorship information to each article. So they’ll be able to trust the website, the article, and the author.
Here’s how it works:
Overtime, the author’s readers may +1 his/her articles (clicking Google’s relatively new +1 button next to the content). As this occurs, the author gains trust from Google that he or she actually knows what they’re talking about in a specific topical area or areas. Now, the content written by a trusted author, will begin to trump content written by an unknown or less trusted author – this will show up in terms of ranking on a search engine results page (SERP).
This may not be important to you today, but Google has already told us it will be important to them in the near future. So don’t wait to get started with Google+, start adding your Google+ account to your content today. Let me know if you need assistance with the rel=author code (what you need to make it happen). Don’t worry – it’s easy!