The first page is good, but not good enough. Let me show you why. Below you’ll find what’s called a heat-map of Google.com. A heat-map is the result of monitoring thousands of visitors and their behavior on a particular page. This map was created in November of 2010, but almost all heat-maps of Google.com have a similar heat signature.
I’ve seen heat maps from years ago to really recent. There are slight differences depending on what was searched and how much paid advertising exists for that keyword. Sometimes the heat is a little lower down the page, more focused on the natural, organic results – I’ve seen those heat-maps make a case for SEO over PPC (Pay per Click or AdWords), but that’s not the purpose of this blog post. The purpose is to make sure you understand how important it is to be in the top 5 on the first page of Google search results. You can see how much energy dissipates as you travel down the page. So, don’t give up when you hit the first page. That’s really just the beginning.