10 08, 2016

Improve Lead Capture with Limited Use of Power Colors

2018-05-14T11:38:56-07:00

I'm always on the lookout for good examples of lead capture or conversion. So, the other day when I was watching TV I had to capture this commercial from MyPillow. It may not be the best aesthetic, but you as the viewer definitely know what's important: Nothing distracts from their red "USE PROMO CODE" - not [...]

Improve Lead Capture with Limited Use of Power Colors2018-05-14T11:38:56-07:00
24 08, 2015

Why You Should Have an Exit Pop for Conversion Rate Optimization

2018-05-14T11:24:13-07:00

Key Tool for Conversion Rate Optimization An exit pop is a powerful conversion rate optimization tactic where exiting visitors are exposed to a final compelling argument. A case is made for why they should provide they're email address in exchange for something relevant and valuable. The exposure occurs when they exhibit "exit intent". In [...]

Why You Should Have an Exit Pop for Conversion Rate Optimization2018-05-14T11:24:13-07:00
27 04, 2014

Lead Generation (Conversion Rate Optimization) Infographic

2018-05-14T12:40:57-07:00

If you need help implementing the concepts discussed within this blog post – as always you can reach out to us at marketing@aidantaylor.com. The SEO keyword for this post is: Lead Generation. If you liked this post, please share this on LinkedIn, Google+, Facebook, or Twitter - see the buttons [...]

Lead Generation (Conversion Rate Optimization) Infographic2018-05-14T12:40:57-07:00
24 04, 2014

Don’t Frighten a Thirsty Deer Story for Conversion Rate Optimization

2018-05-14T12:41:22-07:00

Don’t Frighten a Thirsty Deer Story for Conversion Rate Optimization The thirsty deer sees a pond. But, he’d rather be alive and thirsty versus dead and quenched. So, he doesn’t just run to the pond and start drinking. He goes on high alert – monitoring everything around the pond – visual clues, [...]

Don’t Frighten a Thirsty Deer Story for Conversion Rate Optimization2018-05-14T12:41:22-07:00
25 03, 2013

Not Focused on Conversion Rate Optimization – Making a Huge Mistake

2017-12-19T10:34:15-07:00

Conversion Rate Optimization is especially important if your budget is limited. The tendency is to attract visitors right away. Whether your website is new or old, most people just want to get visitors to it so they can increase sales leads. This behavior has been around forever. In the days before the Web, we [...]

Not Focused on Conversion Rate Optimization – Making a Huge Mistake2017-12-19T10:34:15-07:00