23 02, 2016

REI & Content Development Strategy

2018-05-14T11:41:05-07:00

NOTE: This may be relevant to those working on content development strategy within their organizations (these are great marketing techniques for small business). It's a casual analysis of a nice contribution to the art and science of content marketing. Today, I received a direct mail piece from REI – and boy did they deliver. As a [...]

REI & Content Development Strategy2018-05-14T11:41:05-07:00
9 12, 2015

#1 Content Development Strategy Tool for Going Berserk Finding Relevant Curated Content

2018-05-14T11:43:43-07:00

Updated: December 9, 2015 In 2014, Flipboard acquired Zite (which was officially shut down on Pearl Harbor Day – December 7th, 2015.  The update is really simple - with the exception of the paragraph on "What is Zite" you could basically replace Zite with Flipboard. Note: This is a follow-up to the blog post "4 [...]

#1 Content Development Strategy Tool for Going Berserk Finding Relevant Curated Content2018-05-14T11:43:43-07:00
3 06, 2015

Improve content marketing effectiveness with the 4MAT method

2018-05-14T12:17:43-07:00

4MAT – Why? You don't do content marketing because it's a fun way to pass time. If you're like most businesses and organizations, you write to share ideas and add value to your prospects. You write so they will view you as a thought leader – so they'll be more apt to turn to [...]

Improve content marketing effectiveness with the 4MAT method2018-05-14T12:17:43-07:00
12 05, 2015

3 Secrets to Better Manage Your Social Media Content Strategy

2018-05-14T12:25:35-07:00

CoSchedule and Your Social Media Content Strategy CoSchedule provides a collaborative editorial calendar with one-click access to edit and schedule original WordPress posts and messages. It also prompts you to create social messages to promote each post over the course of a month. Below are three reasons why it's our favorite application for managing content. [...]

3 Secrets to Better Manage Your Social Media Content Strategy2018-05-14T12:25:35-07:00
7 04, 2015

Quick Hack to Get Your Executives Curating Content

2018-05-14T12:37:15-07:00

How to Get Executives Curating Content This is a quick hack to get your executives curating content in a meaningful and consistent way. As long as they read things that pertain to your business, this only requires a minor modification to their natural process. And, it will deliver at least three benefits: [...]

Quick Hack to Get Your Executives Curating Content2018-05-14T12:37:15-07:00