John-Scott Dixon

About John-Scott Dixon

He has over 20 years of experience managing and leading the Ecommerce efforts of small, medium and large companies. He has held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. He has also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where he received an MBA concentrated in Direct Marketing in 1989). He led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. He led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, he is the CEO and Founder of Aidan Taylor Marketing - a marketing agency for small businesses (between $1 million and $20 million in annual revenue).
30 04, 2017

How to Improve Google AdWords Performance

2017-04-30T15:32:43+00:00 By |Online Advertising|0 Comments

How to Improve Google AdWords Performance NOTICE: This post on Google AdWords Performance was revised on April 30, 2017. The original post was July 21, 2015. If you're spending money on Google Adwords, are you confident in the performance of every Ad Group? What about every Ad? Over 10 years ago, I [...]

10 08, 2016

Improve Lead Capture with Limited Use of Power Colors

2017-04-12T12:46:59+00:00 By |Lead Generation|0 Comments

I'm always on the lookout for good examples of lead capture or conversion. So, the other day when I was watching TV I had to capture this commercial from MyPillow. It may not be the best aesthetic, but you as the viewer definitely know what's important: Nothing distracts from their red "USE PROMO CODE" - not [...]

23 02, 2016

REI & Content Development Strategy

2017-05-02T10:11:55+00:00 By |Content Development|0 Comments

NOTE: This may be relevant to those working on content development within their organizations (these are great marketing techniques for small business). It's a casual analysis of a nice contribution to the art and science of content marketing. Today, I received a direct mail piece from REI – and boy did they deliver. As a marketer, I [...]

9 12, 2015

#1 Content Development Strategy Tool for Going Berzerk Finding Relevant Content to Curate

2017-05-02T10:32:54+00:00 By |Content Development|0 Comments

Updated: December 9, 2015 In 2014, Flipboard acquired Zite (which was officially shut down on Pearl Harbor Day – December 7th, 2015.  The update is really simple - with the exception of the paragraph on "What is Zite" you could basically replace Zite with Flipboard.   Note: This is a follow-up to the blog post [...]

27 08, 2015

Dear Lord, Tell Me You Have a Password Management System (marketing operations fail)

2017-04-27T14:30:51+00:00 By |Marketing Strategy|0 Comments

NOTE: If you're a CEO or CMO - you have a fiduciary responsibility to implement a password management system to protect your corporate assets! It should be at the top of your marketing operations list. Imagine if a rogue employee changed the password on your company's Twitter account. While you may not care much about [...]

24 08, 2015

Why You Should Have an Exit Pop for Conversion Rate Optimization

2017-04-27T18:09:42+00:00 By |Lead Generation|0 Comments

  Key Tool for Conversion Rate Optimization An exit pop is a powerful conversion rate optimization tactic where exiting visitors are exposed to a final compelling argument. A case is made for why they should provide they're email address in exchange for something relevant and valuable. The exposure occurs when they exhibit "exit intent". In [...]

6 08, 2015

404 Errors – How to Make More Out of Them

2017-04-30T13:40:56+00:00 By |Website Design and Development|0 Comments

You're 1 Plugin Away From Making the Most Out of 404 Errors NOTE: This post is for WordPress users (however, it applies to all websites). If you check your Google Webmaster Tools (rebranded as Google Search Console) regularly, you may notice a few crawl errors every so often (go to Crawl >> Crawl Errors). The "Not [...]

27 07, 2015

Linkedin Marketing Tip: Skills are Social Proof – Take Advantage

2017-04-12T12:47:00+00:00 By |Social Media Marketing|0 Comments

When people visit your profile, the skills section testifies to your professional competence. And, according to Linkedin - profiles with skills get more 13 times more views than those without. From a Linkedin marketing perspective - that means you need to pay attention to this section. Photo courtesy of koka_sexton(CC Attribution)   Which Skills to [...]