About John-Scott Dixon

He has over 24 years of experience managing and leading the Ecommerce efforts of small, medium and large companies. He has held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. He has also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where he received an MBA concentrated in Direct Marketing in 1989). He led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. He led the integrated marketing efforts for Insight Enterprises (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, he is the CEO and Founder of Aidan Taylor Marketing – a marketing agency for small businesses (between $1 million and $20 million in annual revenue).

30 04, 2017

How to Improve Google AdWords Performance

2017-12-20T11:12:18+00:00

NOTICE: This post on Google AdWords Performance was revised on April 30, 2017. The original post was July 21, 2015. If you're spending money on Google Adwords, are you confident in the performance of every Ad Group? What about every Ad? Over 10 years ago, I created a dead-simple spreadsheet to test Ads [...]

How to Improve Google AdWords Performance 2017-12-20T11:12:18+00:00
10 08, 2016

Improve Lead Capture with Limited Use of Power Colors

2017-12-21T14:42:11+00:00

I'm always on the lookout for good examples of lead capture or conversion. So, the other day when I was watching TV I had to capture this commercial from MyPillow. It may not be the best aesthetic, but you as the viewer definitely know what's important: Nothing distracts from their red "USE PROMO CODE" - not [...]

Improve Lead Capture with Limited Use of Power Colors 2017-12-21T14:42:11+00:00
23 02, 2016

REI & Content Development Strategy

2017-12-20T15:37:17+00:00

NOTE: This may be relevant to those working on content development strategy within their organizations (these are great marketing techniques for small business). It's a casual analysis of a nice contribution to the art and science of content marketing. Today, I received a direct mail piece from REI – and boy did they deliver. As a [...]

REI & Content Development Strategy 2017-12-20T15:37:17+00:00
9 12, 2015

#1 Content Development Strategy Tool for Going Berserk Finding Relevant Curated Content

2017-12-20T08:32:58+00:00

Updated: December 9, 2015 In 2014, Flipboard acquired Zite (which was officially shut down on Pearl Harbor Day – December 7th, 2015.  The update is really simple - with the exception of the paragraph on "What is Zite" you could basically replace Zite with Flipboard. Note: This is a follow-up to the blog post "4 [...]

#1 Content Development Strategy Tool for Going Berserk Finding Relevant Curated Content 2017-12-20T08:32:58+00:00
27 08, 2015

Dear Lord, Tell Me You Have a Password Management System (add to Digital Marketing Plan)

2017-12-20T09:08:53+00:00

UPDATE: December 20, 2017 While we loved the features of Meldium, the application was put to rest in May of 2017. We experimented with a few other applications, and finally found Vault by Zoho. It is better than Meldium - with enhanced security for managing access to passwords for individuals or specific roles. We'd [...]

Dear Lord, Tell Me You Have a Password Management System (add to Digital Marketing Plan) 2017-12-20T09:08:53+00:00
24 08, 2015

Why You Should Have an Exit Pop for Conversion Rate Optimization

2017-12-20T09:50:54+00:00

Key Tool for Conversion Rate Optimization An exit pop is a powerful conversion rate optimization tactic where exiting visitors are exposed to a final compelling argument. A case is made for why they should provide they're email address in exchange for something relevant and valuable. The exposure occurs when they exhibit "exit intent". In [...]

Why You Should Have an Exit Pop for Conversion Rate Optimization 2017-12-20T09:50:54+00:00
6 08, 2015

Digital Marketing Strategies: An Easy Way to Make the Most Out of 404 Errors

2017-12-20T12:50:46+00:00

Digital Marketing Strategies: You're 1 Plugin Away From Making the Most Out of Your 404 Errors NOTE: This post is for WordPress users (however, it applies to all websites). If you check your Google Webmaster Tools (rebranded as Google Search Console) regularly, you may notice a few crawl errors every so often (go to Crawl [...]

Digital Marketing Strategies: An Easy Way to Make the Most Out of 404 Errors 2017-12-20T12:50:46+00:00
4 08, 2015

Marketing on Linkedin: Improving your profile background

2017-12-20T15:26:33+00:00

"Put your best foot forward." "You never get a second chance to make a first impression." "First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes." Linkedin is often where people meet you professionally for the very first time. If done right, you can make an [...]

Marketing on Linkedin: Improving your profile background 2017-12-20T15:26:33+00:00
27 07, 2015

Linkedin Marketing Tip: Skills are Social Proof – Take Advantage

2017-12-20T15:40:46+00:00

Linkedin Marketing Tip When people visit your profile, the skills section testifies to your professional competence. And, according to Linkedin - profiles with skills get more 13 times more views than those without. From a Linkedin marketing perspective - that means you need to pay attention to this section. Photo courtesy of koka_sexton(CC Attribution) [...]

Linkedin Marketing Tip: Skills are Social Proof – Take Advantage 2017-12-20T15:40:46+00:00
18 06, 2015

Social Media Marketing Tip: How to Keep Your Tweet-Tank Full!

2017-12-21T10:54:25+00:00

Is Edgar Among Your Social Media Platforms? In the world of social media marketing, there's nothing worse than learning a few days have gone by where, for whatever reason, you accidentally went silent on Twitter. You failed to post. Especially with the knowledge that most social success comes from posting valuable information [...]

Social Media Marketing Tip: How to Keep Your Tweet-Tank Full! 2017-12-21T10:54:25+00:00