10 08, 2016

Improve Lead Capture with Limited Use of Power Colors

2017-04-12T12:46:59+00:00 By |Conversion|0 Comments

I'm always on the lookout for good examples of lead capture or conversion. So, the other day when I was watching TV I had to capture this commercial from MyPillow. It may not be the best aesthetic, but you as the viewer definitely know what's important: Nothing distracts from their red "USE PROMO CODE" - not [...]

23 02, 2016

REI & Content Marketing

2017-04-12T12:46:59+00:00 By |Content|0 Comments

NOTE: This may be relevant to those working to develop great content within their organizations. It's a casual analysis of a nice contribution to the art and science of content marketing.   Today, I received a direct mail piece from REI – and boy did they deliver. As a marketer, I nearly wept![pullquote]This is a catalog camouflaged in [...]

27 08, 2015

Dear Lord, Tell Me You Have a Password Management System (marketing operations fail)

2017-04-21T10:07:54+00:00 By |Operations|0 Comments

NOTE: If you're a CEO or CMO - you have a fiduciary responsibility to implement a password management system to protect your corporate assets! It should be at the top of your marketing operations list. Imagine if a rogue employee changed the password on your company's Twitter account. While you may not care much about [...]

24 08, 2015

Why You Should Have an Exit Pop for Conversion Rate Optimization

2017-04-23T13:30:02+00:00 By |Conversion|0 Comments

  Key Tool for Conversion Rate Optimization An exit pop is a powerful conversion rate optimization tactic where exiting visitors are exposed to a final compelling argument. A case is made for why they should provide they're email address in exchange for something relevant and valuable. The exposure occurs when they exhibit "exit intent". In [...]

6 08, 2015

WordPress Tips: You’re 1 Plugin Away From Making the Most Out of 404 Errors

2017-04-23T13:44:43+00:00 By |Operations, WordPress|0 Comments

  NOTE: This post is for WordPress users (however, it applies to all websites). If you check your Google Webmaster Tools regularly, you may notice a few crawl errors every so often (go to Crawl >> Crawl Errors). The "Not Found" errors are important because they create negative customer experiences. Some believe they can affect [...]

27 07, 2015

Linkedin Marketing Tip: Skills are Social Proof – Take Advantage

2017-04-12T12:47:00+00:00 By |Social|0 Comments

When people visit your profile, the skills section testifies to your professional competence. And, according to Linkedin - profiles with skills get more 13 times more views than those without. From a Linkedin marketing perspective - that means you need to pay attention to this section. Photo courtesy of koka_sexton(CC Attribution)   Which Skills to [...]

21 07, 2015

Dead-Simple Split Testing Method for Google Adwords

2017-04-12T12:47:00+00:00 By |PPC|0 Comments

If you're spending money on Google Adwords, are you confident in the performance of every Ad Group? What about every Ad? About 10 years ago, I created a dead-simple spreadsheet to test Ads and improve performance with less money. If this is interesting to you, read on... Photo courtesy of Kinologik(CC Attribution) [...]