Showing Tag: "semanticator" (Show all posts)

Semantic Marketing Example

Posted by John-Scott Dixon on Monday, August 10, 2009, In : Semantic Marketing

In Episode 4 (Part II), I described Semantic Marketing (originally created June 16, 2008). In this Episode, I thought it might help if I gave you an example, albeit from a Semanticator perspective. The example is for the Hospitality industry. If you want to learn more, visit Semanticator or Seconds5.

Semantic Marketing Introduction (Part II)

Posted by John-Scott Dixon on Monday, August 10, 2009, In : Semantic Marketing

In Part II, I build upon the Semantic Web foundation created in Part I (originally created June 13, 2008). Semantic Marketing is a subset of the applications that are part of Web 3.0, and website owners can begin taking advantage of it today. You can learn more about it at either Semanticator or Seconds5. You'll also hear me talk about PowerSet as a Semantic Search Engine. They were purchased by Microsoft and became a component of the new Microsoft search engine: Bing.

Semantic Marketing Introduction (Part I)

Posted by John-Scott Dixon on Monday, August 10, 2009, In : Semantic Marketing

This is the first of a two-part series introducing Semantic Marketing created June 13th, 2009. Semantic marketing makes a determination about each visitor upon arrival and immediately displays relevant, meaningful content.

Marketing On The Run (Episode 7)

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Semantic Marketing

Behavioral Tracking vs. Semantic Marketing

This post originally published July 24, 2008.

Behavioral Tracking is the all rage, but it is also being met with rage from privacy advocates and the FTC! Semantic Marketing also effectively isolates different audiences, but without tracking cookies. BTW, I forgot to change the Introduction to Episode 7 - so, it says Episode 6 - sorry!

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Marketing On The Run (Episode 5)

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Semantic Marketing

Image by Mollivan Jon via Flickr

A Semantic Marketing Example

In Episode 4 (Part II), I described Semantic Marketing. In this Episode, I thought it might help if I gave you an example, albeit from a Semanticator perspective. The example is for the Hospitality industry, where I focus on a 'Meeting Planner' persona. These people are licensed professionals that plan corporate meetings and events, and they're responsible for the majority of revenue for any Hotel or Resort that can accommodate large...

Marketing On The Run (Episode 4, Part II)

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Semantic Marketing

Semantic Marketing Introduction (Part II)

In Part II, I build upon the high-level Semantic Web foundation created in Part I. Semantic Marketing is a subset of the applications that are part of Web 3.0, and website owners can begin taking advantage of it today. This is where we recognize the semantic marketing raw materials currently available on the Web, that can enable the promise to make websites more interesting, relevant, meaningful from the very moment a visitor begins a session.

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Marketing On The Run (Episode 4, Part I)

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Semantic Marketing

Semantic Marketing Introduction (Part I)

This is the first of a two-part series introducing Semantic Marketing.

At the end of the day, the promise of the Semantic Web or Web 3.0 is to make it easier for people to find what they're looking for or see more of what they're interested in when they arrive at a website. A lot of work from high-powered Web architects is being placed on delivering that promise across the Web. While we are waiting for that work to be done (could be 3 years, 7 years or ...

Relevance, Behavioral Targeting Ad Networks and FTC Privacy Concerns

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Semantic Marketing

This post was originally published May 23, 2008.

My long time friend and business associate, Phil Motta, CEO of the Motta Company - a top tier advertising agency out of LA, sent me an interesting article out of the Washington Post, "FTC Wants to Know What Big Brother Knows About You". The article focuses on FTC concerns with Behavioral Targeting Ad Tracking Networks (e.g. aCerno, Advertising.com, AlmondNet, Atlas, Blue Lithium, DoubleClick, Media6degrees, 24/7 Real Media, Yahoo! Ad Network, R...
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Semantic Marketing's Impact on Content

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Semantic Marketing

One of the first questions we get asked when talking to clients about Semantic Marketing - in particular our technology, Semanticator™ - is how much work is required to maintain content for each market segment?

There are a couple of ways to look at this question. If we step back and observe the way the Web has mostly been viewed - as another piece of marketing collateral - it makes sense to ask this question. In our experience, most companies aren't getting what they could out of their we...

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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.