Showing Tag: "linkedin" (Show all posts)

Power of LinkedIn

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Social Media Marketing

This past week I've been trying to identify blogs that are frequented by one of our target markets: Advertising Agencies. So, I tried Google Blog Search using the term "Advertising". It returned 76,922,165 entries. Among them were the following:

Pronet Advertising
AdAge
Advertising Lab
The Business Marketing Blog

Then, I tried the IceRocket Blog search engine for the same keyword. It returned 580,233 entries. I examined the first page and only found references to small marketing oriented...

Social Media Power Bubbles

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Social Media Marketing

I have been struggling to determine where to focus my energy across all of the social media applications available. I have categorized them as follows: Content Aggregators, Social Media Aggregators, Micro Blog, Bookmarks, Community: Visual Media, Community, Community: Business and Discovery. There are a few others like Community: Software - Wakoopa, Community: Books - Shelfari and Marketplace - Kiva.

In each bubble, the participating applications are in order of type size. The clear winner i...

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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.