Showing Tag: "adwords" (Show all posts)

The "Gift" Strategy for Maximizing PPC Performance

Posted by John-Scott Dixon on Wednesday, January 20, 2010, In : Paid Search

This week I took a break from driving while talking marketing - please forgive! Anyway the topic is understanding how you can have an impact in each of the three components of PPC advertising: Impressions, Clicks and Conversions. The "Gift" strategy is outlined in the video. There are lots of variables, but I try to break it down to the really big, simple things. Remember, we're building toward more complex strategies. This is another foundational episode. To understand the variables at play,...
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Creating Effective PPC Ad Groups

Posted by John-Scott Dixon on Wednesday, January 13, 2010, In : Paid Search

This episode discusses picking the right keywords and organizing them into Ad Groups. This is really the first step in creating effective Pay Per Click campaigns. There is also some discussion on selecting keywords for search engine optimization.

New AdWords App That Google Won't Want You To Know About!

Posted by John-Scott Dixon on Saturday, July 4, 2009, In : Paid Search

It's called BaddleWords, and it's probably one of my favorites because, well, I helped design it!

Here's the story, I found myself optimizing Google AdWords for a few of my clients over the last couple of years. This was a difficult transition as I had been anti-paid search for so long. I always thought that organic or natural search (Search Engine Optimization) was the most cost effective and powerful method for driving new traffic to a website. I think my bias for "lowest cost per conversio...
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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.