I have been struggling to determine where to focus my energy across all of the social media applications available. I have categorized them as follows: Content Aggregators, Social Media Aggregators, Micro Blog, Bookmarks, Community: Visual Media, Community, Community: Business and Discovery. There are a few others like Community: Software - Wakoopa, Community: Books - Shelfari and Marketplace - Kiva.
In each bubble, the participating applications are in order of type size. The clear winner is at the bottom of each bubble in the largest type. I used a combination of PageRank and People Count to determine the order (see attached spreadsheet - Download social_media_matrix.xls)
Until now, I have been registering and participating in all of these applications. After doing this exercise, I am going to reduce my participation to one or two from each category.
I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.
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