Semantic Marketing Introduction (Part I)

This is the first of a two-part series introducing Semantic Marketing.

At the end of the day, the promise of the Semantic Web or Web 3.0 is to make it easier for people to find what they're looking for or see more of what they're interested in when they arrive at a website. A lot of work from high-powered Web architects is being placed on delivering that promise across the Web. While we are waiting for that work to be done (could be 3 years, 7 years or never - depends on who you talk to), we can bring some of it to life on a site-by-site basis. One area already showing promise is Semantic Marketing. The term has been coined, a thriving LinkedIn community is developing around it, there's a Google Group dedicated to it and articles are appearing in legitimate publications.

In Part I of this episode, I introduce, at a high-level, the Semantic Web while running in 106° heat. In Part II, I'll build on that foundation to explain Semantic Marketing. This is complex, so this will be the first of many episodes dedicated to the subject. I will also be introducing examples and case studies from our semantic marketing technology - Semanticator.

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