Showing category "Business Lead Generation" (Show all posts)

Boston Market Gets It Right

Posted by John-Scott Dixon on Tuesday, September 1, 2009, In : Business Lead Generation

It's a small thing, but they're actively asking for an email address. Sure - they should have been doing this 10 years ago. But hey, this is positive, forward movement. Here's the form available at the front counter of any Boston Market:

This type of business lead generation should be happening at every restaurant! And, they should be charting what we order. If we eat there, they should give our finished plate a score - as in "loved it" (nothing left) or "hated it" (hardly touched it). Then, t...
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Adidas Botched Internet Marketing Opportunity

Posted by John-Scott Dixon on Tuesday, August 11, 2009, In : Business Lead Generation

This evening, I was forced to buy a new pair of Tennis shoes (actually for playing Tennis). I had about 30 minutes before my date with a ball machine, so I stopped at the Tennis pro shop. I found myself attracted to the New Adidas Barricade V shoes. The salesperson was atypically knowledgeable and went on to tell me about a 6-month warranty on the outer sole. Apparently, Adidas has added a new compound to the sole that makes it extremely long-lasting. They call it AdiWear 6. The shoes felt gr...
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Internet Lead Capture

Posted by John-Scott Dixon on Monday, August 10, 2009, In : Business Lead Generation

If the purpose of your website is to increase revenue, efficient lead capture should be at the top of your list! This video was created June 22, 2008. In this video, I mention a company called MedTech Mammography - it was a wonderful example of lead capture that is no longer accessible as a domain, as they were purchased by Solis Women's Health. However, using the Way Back Machine - here it is for your review (watch the video so you'll know why).

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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.