It's a small thing, but they're actively asking for an email address. Sure - they should have been doing this 10 years ago. But hey, this is positive, forward movement. Here's the form available at the front counter of any Boston Market:






This type of business lead generation should be happening at every restaurant! And, they should be charting what we order. If we eat there, they should give our finished plate a score - as in "loved it" (nothing left) or "hated it" (hardly touched it). Then, they could entice us back with our favorites or recommend new things to try. But obviously I'm getting ahead of myself. This is just a shout out to Boston Market - great to see you asking for email addresses (if you register online, they ask for your mobile number).

It will be interesting to see if they use text messaging to instantly increase Web traffic. Here's the concept:

Restaurant looks lonely at 1:30p on a Tuesday, so they send a text message announcing a special deal on meatloaf good for the next hour. Then, they watch the people flow in and ask for meatloaf.

Alright - Kudos to you guys!