800.607.1507 Contextual Marketing A Case Study We are able to use Semanticator, one of our Internet Marketing Tools, to detect members of these targets just before arrival to our client's website. To do this we observed the Web usage patterns for each group. For example, the investors tend to visit some of the large agricultural players like John Deere or New Holland - specifically the investor relations section. This is where they learn about new technologies that the big boys are considering. The food wholesalers tend visit sites that deal with Food & Drug legislation. Whereas the Farmers visit specific crop associations, Future Farmers of America, etc. The bottom line is that we are able to recognize the arrival of members from each of these groups and communicate, in milliseconds, and display the most relevant page for each visitor. When contextual relevance increases, bounces decrease (people entering and exiting the same Web page) and business lead generation increases (people stick around long enough to buy or request information - sales leads). ---------------------------------------------------------------------------------------------------------------- ------ |
Client Profile: This client is a nationwide company specializing in agricultural technology. Project: Increase the relevance of the website for key market segments using contextual marketing Goals: Increase sales leads; Reduce the bounce rate Learn
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